Management Question

Create a 5-day cultural campaign in Paris to promote Saudi culture to football fans before FIFA World Cup 2034.

Team

• Group of 45 students
• Roles:
  • Campaign Manager
  • Cultural Content Specialist
  • Marketing Strategist
  • Logistics Coordinator
  • Partnership Liaison

Requirements

Reflection (800 words)

• Describe your team (focus: Paris campaign)
• Tools used (e.g., Zoom, Teams) + screenshots
• Work process & challenges
• Conclusion

Campaign Proposal (1000 words)

1. Introduction

• Campaign idea in Paris
• Budget + timeline

2. Cultural Activities (5 days)

• Saudi food, traditional shows, art, history
• Compare Saudi culture vs French culture

3. Marketing Strategy

• Target football fans in Paris
• Social media + local promotion
• Budget

4. Logistics

• Locations (e.g., public areas, fan zones)
• Timing + French regulations

5. Partnerships

• Local football clubs (e.g., PSG), fan groups
• Cultural organizations in Paris

6. Conclusion

• Ask Ministry of Sports for feedback

References

• Minimum 6 sources (2021+)
• APA style

Notes

• Total: 18002000 words
• Use template
• Add screenshots (team meetings)
• Must reflect real teamwork

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