Research Proposal – Marketing

The Impact of Digital Marketing on the Selection of Private Healthcare Services

This topic is supported by sufficient academic literature and is directly related to healthcare management and healthcare services marketing.

As a methodological approach, we propose a quantitative study using an online questionnaire (Google Forms) and statistical analysis through SPSS. The research could examine the influence of social media, online reviews, and the overall digital presence of healthcare organizations on individuals selection of healthcare services.

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