ECOM322_HH

ECOM 322: Social Media Marketing

2^nd Semester/2025-2026

Discussion Question

Write a report discussing the following points:

• Two of the most creative/successful social media marketing campaigns in Saudi Arabia (In 2024-2025). For each campaign:
• Two social media marketing campaign in Saudi Arabia that failed (Last two years). For each campaign:

• Give the reasons behind their success?
• What is the added value of this marketing campaign for the company/organization?

• Why did the social media marketing campaign fail?
• And what can we learn from them?

Notes:

• For each case, provide the following information: Company Name, Campaign Name and Social media platforms used.
• Examples can be a profit or non-profit organization.

Presentation:

• Prepare a presentation answering the previous questions and what are the criteria that guide you to evaluate the campaigns?

Assignment Guidelines:

• This assignment is an individual assignment.
• All students are encouraged to use their own word.
• Your Assignment must include:
  • Cover page and make sure to include the cover page with all information required. One mark will be deducted if there is no cover page.
  • A title that well represents the content of your report.
  • A References section listing all sources included. And ensure that you follow the APA style in your report.
  • An opening paragraph.
  • The main body of your report.
  • Numbering of pages should be in footer.

• Use Times New Roman, 12 font size, 1.5 line space and adjusted text.
• A mark of zero will be given for any submission that includes copying from other resource without referencing it.
• Your report length should be between 600 to 800 words.
• Assignment must be in word format only no PDF.
• Your file should be saved as: Your name CRN – ECOM322- Discussion.doc

• You must check the spelling and grammar mistakes before submitting the assignment.
• Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count.
• The suggested duration for the presentation is 10 minutes with 5 minutes followed by Q&A.
• You are free to choose any slide format and you should make sure having a proper number of slides; so that you are able to finish on time (Template is attached in the blackboard).

Submission:

Note: Submission will be through the Blackboard.

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