I need help with an MBA-level assignment for a Services Marketing course based on the 7Ps Marketing Mix (Wirtz & Lovelock, 2022).
The analysis must focus on a real application in Oman, specifically:
Talabat mobile app
This app is widely used in Oman for food delivery, offering real-time tracking, digital payments, and on-demand service.
Requirements:
1. 7Ps Analysis (Before vs After Digital in Oman):
- Compare traditional food ordering (phone calls / dine-in) vs app-based delivery
- Cover all 7Ps: Product, Price, Place, Promotion, Process, People, Physical Evidence
- Focus on shift from manual ordering digital platform experience
2. Deep Analysis of 3 Key Ps (Delivery Sector):
Focus on:
- Price delivery fees, service charges, discounts visibility
- Place GPS tracking, location accuracy, delivery zones
- Process steps from browsing ordering delivery
Apply Wirtz & Lovelock (2022) with critical analysis (not just description).
3. SST (Self-Service Technology) & Customer Role:
- Explain how users became prosumers (co-creators)
- Analyze:
- Gain: speed, convenience, variety
- Pain: late delivery, wrong orders, app issues
4. Strategic Recommendation:
- Identify one real gap in the app
- Suggest a practical digital solution (e.g., AI recommendations, smart delivery optimization)
- Link to business decision-making (PLO1)
5. Deliverables:
- Content for 5-slide presentation
- AND 15002000 word report
- Must follow APA 7th referencing
- Use strong academic sources (especially Wirtz & Lovelock 2022)
Important Requirements (VERY IMPORTANT):
- The work must be 100% original and written in your own words
- Plagiarism must be below 10% (Turnitin safe)
- AI-generated content must be minimal / not detectable
- Use proper paraphrasing and human academic writing style
- Avoid copy-paste from websites
Additional Notes:
- Focus on Oman context (Talabat users, delivery culture, urban demand)
- Use real examples from the app (tracking, checkout, offers, etc.)
- Provide critical thinking (MBA level), not general answers
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