Complete the following for 10 extra credit points.
The cost to advertise in Super Bowl LX is $8million for a 30second spot, with some brands paying more than $10 million, and this doesn’t include the expenses of creating and producing the ad. The ads that dominate discussion leading up to and after the big game do three things exceptionally well. They grab the audience’s attention, hold it, and move them to feel something. Of the ads featured in this year’s Super Bowl, choose one ad that grabbed your attention, held it, and made you feel something. Explain how/why it grabbed your attention, how/why it held your attention, and what emotion the ad made you feel. Finally, do you think the ad was worth $8-$10 million? If so, why? If not, why not?
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