Writing Assignment #2 – Email to Client

You have identified an industry (market for Beyond Meat) and company O’Keefe International Consulting should research and write an Executive Brief on, and you boss says ‘Go for it!”. You described your selection in the Discussion Forum 2 video dispatch.

Write an introductory email to your new client – introduce yourself and that you were assigned to writing an executive brief for them.

Share your understanding of their interest in doing business in the country you selected (Japan), and how you plan to undertake research on it.

Share 3 interesting facts about the country you have identified so far about the country’s business climate that indicate it would be a good place for them to do business.

Share also 1 particular area where more information is needed – and how it is necessary to investigate before conducting business there.

Your call to action should include next steps – suggest to your client what should happen next – a meeting? Do you have specific questions?