Workbooks provide opportunities to relate course materials to media, experiences, and empirical works in a personal/reflective manner. Full credit responses meet length requirements, adhere to format/citation rules, and sufficiently address every component of each prompt while citing 2 concepts or quotes from assigned materials. A typical paragraph includes 5-8 sentences. These specifications express the minimum expected, but you will not be marked down for longer replies. Insights should be original, well thought out, and supported by materials. Responses can either be elaborated on in a short essay or as short answers which address each prompts components in bullet point format so long as each is at least 4 paragraphs long. Overall, Workbook #2 should come out to a total of 3 prompt responses, 12 paragraphs, and 6 cited concepts.
When citing materials, only note the author(s), publication year, and relevant page numbers or resource details in the parentheses (i.e. Grazian, 2009, p.222). To cite any concept from a lecture, guide, or slides just include my surname, course number, and the resource or date. Examples: Plaek, 2026, SOC M162 Week #6 Guide; Plaek, 2026, SOC M162 Lecture 2-23-2026; or Plaek, 2026, SOC M162 Hookup Culture Recorded Lecture). You can apply any relevant concept from any week’s materials but do not reuse the same concepts. For example, do not cite halo effects” more than once. You may cite two different concepts from the same resource hence, you can define/apply “emerging adulthood and “principle of least interest” for prompt #3 even though both are drawn from the same resource (Ansari & Klinenberg, 2015). Cited materials are limited to content from slides, guides, recorded lectures, live meetings, and mandatory resources (handouts, readings, videos). Do not cite resources that were supplemental or not assigned. No cover page or References section are necessary.
Every prompt must be initially and entirely written in a Google Doc. Make sure that our access is not restricted by clicking the blue share button (top right). In the “general access” dropdown either select anyone with the link or add me and your Grader in the “people with access” section. Do not delete any of your work until a final grade has been processed by the Registrar. Grade deductions and/or referrals to the Dean may result due to failure to complete all work in a Google Doc and/or if any portion appears to be AI generated, plagiarized, your own work submitted to another class, or insights that we already covered in class (thus not your own).
Type responses directly into a Google Doc that is single-spaced while using a standard font and size. Pages should be numbered and contain 1-inch margins. List your name, student ID #, and the shareable link/URL for your Google Doc at the top followed by your response to each prompt. Directions & rubrics must be removed. Please view the example prompt response in Canvas to see how workbooks and citations should be structured. If theres any prompt youre uncomfortable with, contact me about alternative options at least one week before the deadline. Upload to its allotted space in the Assignments tab of Canvas by Thursday 3/12 @ 11:59pm.
TOTAL POSSIBLE = 25 points
-0.75 points will be deducted for each missing or incorrectly applied citation;
-4.5 if there are no assigned course materials/concepts properly cited in all 3 prompts (6 total required)
Unless there are documented/exigent circumstances, 3% (-0.75) will be subtracted from the overall score for each day its late. ***No coursework will be accepted beyond Friday 3/20 @ 11:59pm***
-10% off any prompts total possible score for lengthy quotes, listing titles, or redundant content
-3 points from overall score for not adhering to format
(standard font and font size, numbered pages, single spaced, 1-inch margins)
PROMPT #1 EMBODIMENT & MARKETING (+8.5 points)
(#1) Visit the website of a cosmetics brand, then locate at least two ads and/or commercials for their product/s. Examples that should yield interesting analyses: Stryx, War Paint for Men, PAPATUI, Formen, Loved01, Axe, The Shop, Bella Doa, KimChi, Trixie, Fenty, WYN, Pat McGrath, Juvias Place, Blended Girl, Malagna, Rare, MAC, Luna Magic, Pound Cake, Prados Beauty, Physicians Formula, Clinique, Half Magic, Lemonhead.LA,
Ben Nye, Kryolan, Jeffree Star, Kat Von D, Jolie, About Face, Jones Road, Gen See, Mary Kay, Laura Geller, Sugar Cosmetics, Kosas, Anna Sui, Kaleidos, Shu Uemura, Lancme HAPTA, Louis Vuitton, Louboutin
- Provide citations for any websites, ads, commercials, or any other info that was used for your analyses (you must still apply and cite 2 course materials/quotes/concepts)
- Identify the cosmetics brand and provide some basic information about its history. Who founded this company was it established by a certain expert, doctor, athlete, or celebrity etc.? Does it market itself an independent venture? Was it formed in a partnership with other brands, or as part of a bigger conglomeration? Did it start off independently then get bought out later?
- Explain what structural determinism is and how it relates to maintaining this brand over time
- Who do the targeted consumers appear to be, and how is this conveyed within their marketing?
- Describe the companys website, ads and/or commercials that you observed. Comments should reflect on the websites design, products, aesthetics/packaging, and models (i.e. age, race/ethnicity, gender expressions).
- Overall, what messages does this brand present about gender and physical appearance/desirability?
up to 8.5 points (+0.25 cite materials analyzed; +0.5 companys formation; +0.5 companys history; +0.25 define structural determinism is & +0.5 how it relates to maintaining this brand; +0.25 targeted consumers & +0.5 how thats conveyed; +0.75 website design; +0.75 products; +0.75 aesthetics/ packaging; +1 models – demographics/traits; +1.25 messages about gender & +1.25 appearance)
PROMPT #2 ORGANIZATIONS (+9.5 points)
(#2) Share what youve learned during Week #8 with a consenting friend or family member. Ask them to describe their experiences within any job they had. Please also protect the anonymity of any individual/s or workplace mentioned by avoiding identifiers and using pseudonyms (not their real names). If youd prefer not to interview someone, you can instead address this prompts components according to a media depiction (some examples are below). Do not analyze Big Bang Theory, Ugly Betty, or any other portrayals that were covered in this class. If a TV show is chosen, you may reflect on either just one episode or more.
FILMS: Bridget Joness Diary, Dont Look Up, Glengarry Glen Ross, Office Space, The Devil Wears Prada,
The Social Network, Sorry to Bother You, Waiting, The Wolf of Wall Street, Wall Street
TV SHOWS:
30 Rock (2006 Peacock, Hulu/Disney+, Amazon); Better Call Saul (2015 Netflix); Better Off Ted (2009 Amazon); Billions (2016 Paramount+); Brooklyn Nine-Nine (2013 Netflix, Peacock); DMV (2022 Hulu/Disney+, Paramount+); Greys Anatomy (2005 Netflix, Amazon, Apple+, Hulu/Disney+); House (2009 Hulu/Disney+, Amazon, Apple+, Peacock); Industry (2020 HBO Max); Inside Job (2021 Netflix); Mad Men (2007 Apple+, AMC+); Mythic Quest (2020 Apple+); The Bear (2022 Hulu/Disney+); The Office (2005 Peacock, Hulu/Disney+); The Pitt (2025 HBO Max); The Practice (1997 Amazon); The Studio (2025 Apple+); Parks & Recreation (2009 Peacock, Amazon); Scrubs (2001 Hulu/Disney+, Amazon, Apple+); Severance (2022 Apple+); Silicon Valley (2022 HBO Max); Suits (2011 Netflix, Peacock); Superstore (2015 Peacock, Hulu/Disney+); Veep (2012 HBO Max, Amazon)
- Describe the occupation/s being presented, and the demographics of employees
- How would you characterize the workplaces environment/culture, and relationships among employees?
- Explain how 3 organizational concepts were reflected within this workplace
- How does each of these concepts impact one or more of the employees and contribute to inequalities or negative/unequal outcomes more broadly?
- How this portrayal reflects organizational theory #1
- Effects of organizational theory #1 on employees
- Ways that organizational theory #1 contributes to inequalities
- How this portrayal reflects organizational theory #2
- Effects of organizational theory #2 on employees
- Ways that organizational theory #2 contributes to inequalities
- How this portrayal reflects organizational theory #3
- Effects of organizational theory #3 on employees
- Ways that organizational theory #3 contributes to inequalities
3 concepts should be drawn from my Organizational Theories Handout. Some examples include: nepotism, occupational segregation, devalued labor, social closure processes, hostile environment, glass escalators, glass ceiling, tokenization, cumulative advantage etc.
up to +9.5 points (+0.5 portrayal of occupation; +0.5 demographics of employees; +0.5 work culture/ environment; +0.5 relationships among coworkers; +1 x 3 depiction of each occupational concept;
+0.75 x 3 effects of each theory on workers; +0.75 x 3 how each concept contributes to inequalities)
***RESPOND TO EITHER PROMPT #3 OR ALTERNATE PROMPT #3B
YOU DO NOT NEED TO COMPLETE BOTH PROMPTS BELOW***
PROMPT #3 RELATIONSHIPS (+7 points)
(#3) Share what youve learned from Modern Romance with a consenting friend or family member who is 10+ years older than you. Ask them to describe their experiences with related topics like relationship types (i.e. companionate, soulmate, financial), dating, selecting partners, marriage, parenting, or narratives about love. How do they feel about todays dating contexts, technologies, and norms? Please also protect the anonymity of anyone mentioned by avoiding identifiers and using pseudonyms (not their real names).
- Describe some of your interviewees experiences with how they would meet potential love interests and what the norms or practices were like with dating
- What kinds of factors influenced your interviewees decisions about who they wanted for a partner or what traits did they look for in a partner?
- What are some of your interviewees understandings about love, marriage, and/or parenthood? Do they regard partnership as more about companionship, soulmates, financial stability, creating a family etc.?
- What does your interviewee think of todays technologies & contexts related to dating?
up to 7 points (+2 dating experiences; +2 factors/traits regarding partner selection;
+2 understandings about love, marriage or parenthood; +1 views on current techs & contexts)
- OR
ALTERNATE PROMPT #3B POLITICS (+7 pts)
(#3B) Select a public figure who pursued a political, governmental, and/or legal career within any country.
Do not analyze someone who was already discussed in this class (like Arnold Schwarzenegger, Volodymyr Zelenskyy, or Hillary Clinton). In a similar vein as our discussions about politics, gender, and Messners article on Schwarzenegger (2007), reflect on the following aspects:
- List citations for any materials used for your analyses (you must still apply and cite 2 course concepts)
- Offer some basic information about this public figures background, career, and political affiliations/ideologies. (Limit this portion to one paragraph at most, since analyses should focus more on the remaining components).
- How would you describe this individuals gender presentations, and what are your assessments based on? Did their gendered expressions or performances change in any way during their career?
- What gender-related commentaries about this individual were expressed by citizens, rivals, and/or media?
- How might aspects of their gender and/or the perceptions about their gender by others have in some way been associated with political leanings?
up to +7 points (+0.25 cite resource/s; +1.5 biographical info; +1.5 individuals gender expressions
& +0.75 what your assessments were based on; +1.5 comments about this persons gender by others;
+1.5 how aspects of their gender and/or perceptions of gender by others were politicized)
WORKBOOK #2 RUBRIC
PROMPT #1 (TOTAL /+8.5)
/+0.25 cite materials analyzed
/+0.5 companys formation & founders
/+0.5 companys history/evolution
/+0.25 define structural determinism
/+0.5 how structural determinism relates to maintaining this brand over time
/+0.25 targeted consumers
/+0.5 how brand signifies who its targeted consumers are
/+0.75 websites design
/+0.75 products
/+0.75 aesthetics/packaging
/+1 models (traits, demographics, age, race/ethnicity, gender expressions etc.)
/+1.25 overall what brand conveys about gender
/+1.25 overall what brand conveys about physical appearance & what is attractive/desirable
PROMPT #2 (TOTAL /+9.5)
/+0.5 portrayal of occupation
/+0.5 demographics of employees
/+0.5 workplace environment/culture
/+0.5 relationships among coworkers
/+1 depiction of organizational concept #1
/+0.75 effects of organizational concept #1 on employees
/+0.75 how organizational concept #1 contributes to inequalities
/+1 depiction of organizational concept #2
/+0.75 effects of organizational concept #2 on employees
/+0.75 how organizational concept #2 contributes to inequalities
/+1 depiction of organizational concept #3
/+0.75 effects of organizational concept #3 on employees
/+0.75 how organizational concept #3 contributes to inequalities
PROMPT #3 (TOTAL /+7)
/+2 interviewees experiences with meeting people & dating
/+2 factors pertaining to partner selection & desired traits
/+2 understandings/narratives about love, marriage and/or parenthood
/+1 views on current technologies & contexts
- OR
ALTERNATE PROMPT #3B (TOTAL / +7)
/+0.25 cite materials analyzed
/+1.5 biographical info
/+1.5 describes individuals gender expressions
/+0.75 what your assessments about this persons gender performances were based on
/+1.5 comments about this persons gender by others
/+1.5 how aspects of their gender and/or perceptions of gender by others were linked with political leanings
____citation penalties (-0.75 for each missing or incorrect citation; -4.5 if none; 6 total required)
____late penalties (-0.75 per day late; no coursework will be accepted beyond 3/20)
_____ formatting penalties (-3)
_____-10% off any prompts total possible score for lengthy quotes, listing titles, or redundant content
| SOC M162 Workbook #2 Winter 2026 | ||
|---|---|---|
| Criteria | Ratings | Pts |
| PROMPT #1: cite materials analyzed (+0.25) |
0.25 pts Full Marks 0 pts No Marks |
/ 0.25 pts |
|
companys formation/founders (+0.5) & history/evolution (+0.5) |
1 pts Full Marks 0 pts No Marks |
/ 1 pts |
|
define structural determinism (+0.25) & how this related to brand’s continuity (+0.5) |
0.75 pts Full Marks 0 pts No Marks |
/ 0.75 pts |
|
targeted consumers (+0.25) & how brand signifies who its targeted consumers are (+0.5) |
0.75 pts Full Marks 0 pts No Marks |
/ 0.75 pts |
|
websites design (+0.75) |
0.75 pts Full Marks 0 pts No Marks |
/ 0.75 pts |
|
products (+0.75) & aesthetics/packaging (+0.75) |
1.5 pts Full Marks 0 pts No Marks |
/ 1.5 pts |
|
models – demographics & traits (+1) |
1 pts Full Marks 0 pts No Marks |
/ 1 pts |
|
overall what brand conveys about gender (+1.25) |
1.25 pts Full Marks 0 pts No Marks |
/ 1.25 pts |
|
overall what brand conveys about physical appearance & what is attractive/desirable (+1.25) |
1.25 pts Full Marks 0 pts No Marks |
/ 1.25 pts |
|
PROMPT #2 portrayal of occupation (+0.5) & demographics of employees (+0.5) |
1 pts Full Marks 0 pts No Marks |
/ 1 pts |
|
workplace environment/culture (+0.5) & relationships among coworkers (+0.5) |
1 pts Full Marks 0 pts No Marks |
/ 1 pts |
|
organizational concept #1 depiction (+1) |
1 pts Full Marks 0 pts No Marks |
/ 1 pts |
|
concept #1 effects on employees (+0.75) & how it contributes to inequalities (+0.75) |
1.5 pts Full Marks 0 pts No Marks |
/ 1.5 pts |
|
organizational concept #2 depiction (+1) |
1 pts Full Marks 0 pts No Marks |
/ 1 pts |
|
concept #2 effects on employees (+0.75) & how it contributes to inequalities (+0.75) |
1.5 pts Full Marks 0 pts No Marks |
/ 1.5 pts |
|
organizational concept #3 depiction (+1) |
1 pts Full Marks 0 pts No Marks |
/ 1 pts |
|
concept #3 effects on employees (+0.75) & how it contributes to inequalities (+0.75) |
1.5 pts Full Marks 0 pts No Marks |
/ 1.5 pts |
|
PROMPT #3 ***leave prompt #3 scores blank if alternate prompt #3B was completed instead*** * |
0 pts Full Marks 0 pts No Marks |
/ 0 pts |
|
PROMPT #3 interviewees experiences with meeting people & dating (+2) |
2 pts Full Marks 0 pts No Marks |
/ 2 pts |
|
factors pertaining to partner selection & desired traits (+2) |
2 pts Full Marks 0 pts No Marks |
/ 2 pts |
|
understandings/narratives about love, marriage and/or parenthood (+2) |
2 pts Full Marks 0 pts No Marks |
/ 2 pts |
|
views on current technologies & contexts (+1) |
1 pts Full Marks 0 pts No Marks |
/ 1 pts |
|
PROMPT #3B ***if alternate prompt #3B was completed then manually input score for each component*** |
0 pts Full Marks 0 pts No Marks |
/ 0 pts |
|
cite materials analyzed (+0.25) |
0 pts Full Marks 0 pts No Marks |
/ 0 pts |
|
biographical info (+1.5) |
0 pts Full Marks 0 pts No Marks |
/ 0 pts |
|
describes individuals gender expressions (+1.5) |
0 pts Full Marks 0 pts No Marks |
/ 0 pts |
|
what your assessments about this persons gender performances were based on (+0.75) |
0 pts Full Marks 0 pts No Marks |
/ 0 pts |
|
comments about this persons gender by others (+1.5) |
0 pts Full Marks 0 pts No Marks |
/ 0 pts |
|
how aspects of their gender and/or perceptions of gender by others were linked with political leanings (+1.5) |
0 pts Full Marks 0 pts No Marks |
/ 0 pts |
|
CITATION PENALTIES (-0.75 for each missing or incorrect citation; -4.5 if none; 6 total required) |
0 pts Full Marks 0 pts No Marks |
/ 0 pts |
|
LATE PENALTIES (-0.75 per day late; no coursework will be accepted beyond 3/20) |
0 pts Full Marks 0 pts No Marks |
/ 0 pts |
|
FORMATTING PENALTIES (-3) |
0 pts Full Marks 0 pts No Marks |
/ 0 pts |
|
-10% off any prompts total possible score for lengthy quotes, listing titles, or redundant content |
0 pts |
Requirements: 12 paragraphs
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