Module 3: Discussion — Why We Hate HR
Discussion – Module 3: Discussion — Why We Hate HR
Instructions for Initial Post:
Read: Hammonds, K. 2007. Why We Hate HR. Fastcompany.com
In the article “Why We Hate HR” by Keith Hammonds, the author critiques HR for being ineffective, out of touch with business strategy, and failing to develop talent. However, HR plays a crucial role in shaping organizational success. Provide a rebuttal to Hammonds arguments by discussing the strategic importance of HR in modern organizations. Use real-world examples and evidence to support your position.
Instructions for Responses:
Be sure to engage with your peers by responding thoughtfully to at least two classmates. Soft Word Limit: 500 words.
Module 3: Assignment — Lemon Tree Case Study
- Due Sunday by 11:59pm
- Points 75
- Submitting a file upload
- File Types docx and pdf
Assignment – Module 3: Assignment — Lemon Tree Case Study
Introduction:
This case focuses on Lemon Tree Hotels, a leading Indian hotel company that employs large numbers of people with disabilities and other socially marginalized groups including orphans, divorcees, widows, survivors of acid attacks, and members of the transgender community. Unlike other hoteliers, Lemon Tree puts these “opportunity deprived Indians” (ODIs) in front-line positions. Launched in 2007 as a charitable endeavor, this unusual human resources strategy (Inclusion Program) has evolved and is now an integral part of Lemon Tree’s business model and a source of competitive advantage. The case centers on Lemon Tree Vice President, Aradhana Lal, the program’s chief architect. She has just received surprising news from the company’s chairman and founder: He is considering expanding Lemon Tree’s international footprint by entering the U.S. hotel market and would like to replicate the Inclusion Program there. He asks for her advice. Lal finds the idea intriguing yet sees major strategic, operational, and financial challenges and risks. Students will gain knowledge not only of the various corporate disability and inclusion initiatives being undertaken in the hospitality sector, but how diversity, equity, and inclusion (DEI) programs can be a source of competitive advantage for companies in a variety of consumer-facing industries.
Completion Instructions:
Read the case and answer the following questions:
- How is DEI associated with Lemon Tree’s business strategy?
- Conduct a VRIO analysis for Lemon Tree Hotels with the DEI human capital as a resource.
- Based on the VRIO analysis, do you think Lemon Tree’s DEI model provides a sustainable competitive advantage over existing rivals? Why or why not? ()
- Perform a SWOT analysis to identify strengths, weaknesses, opportunities, and threats regarding Lemon Tree’s DEI model in the United States.
- What are the major challenges (legal, regulatory, financial, or competitive) that Lemon Tree would face in implementing its DEI model in the United States?
- What geography, equity structure, market segment, and demographic composition is most viable for Lemon Tree’s entry into the United States with a sustainable competitive advantage? Draw your reasoning from the VRIO and SWOT analyses conducted.
Submission Instructions:
Submit a coherent write up in a docx or pdf format on Canvas. While there are no specific guidelines for font size, line spacing, font colors etc., consider this as a report that you would submit to the top management team (TMT) – as such make it an official looking document! Your write should be between 1000-1200 words / 2 pages single spaced / 4 pages double spaced (soft limit). Provide relevant citations.
Complete and submit the assignment by 23:59 CST Sunday.
Grading Rubric
Your assignment will be graded according to the grading rubric.
Rubric
Module 3 Lemon Tree Case Grading Rubric
| Criteria | Ratings | Pts |
|---|---|---|
|
This criterion is linked to a Learning OutcomeAnalysis of Lemon Trees Business Model |
|
15 pts |
|
This criterion is linked to a Learning OutcomeApplication to the U.S. Hospitality Market |
|
15 pts |
|
This criterion is linked to a Learning OutcomeCritical Thinking and Problem-Solving |
|
15 pts |
|
This criterion is linked to a Learning OutcomeUse of Case Evidence and External Research |
|
15 pts |
|
This criterion is linked to a Learning OutcomeOrganization, Clarity, and Grammar |
|
15 pts |
Total Points: 75
Requirements: according to the questions

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