Week 9 Discussion – SEO, Blogs, and Vlogs

Context

This week you learned about Search Engine Optimization (SEO) and its importance in directing customers to your businesses. You also read and watched videos about the power of blogs in marketing. For this discussion, you will use this knowledge to promote your hypothetical companys product or service.

Read the

provided by your professor to help you get started.

Post a Response

Please respond to the following:

1. What are five keywords that could improve SEO in promoting your hypothetical company?
2. Write a 300400-word blog or create a 15-45 second vlog (video blog) for your company/product/service using your five keywords to drive SEO.

• If you choose to do a Vlog, refer to these instructions (using your microphone only):
• (Video)
• (PDF)

1. How does the format you chose (blog or vlog) best promote your brand?

• Support your response.

Response Instructions

• Respond to the discussion with at least four good sentences per discussion question. Make sure you address all points of each bullet, (this includes text, audio, and video responses.
• Respond in audio and video using complete and coherent statements.
• Remember to post early, so you have an opportunity to engage with peers and faculty to share ideas and create meaningful dialogue.
• Do not copy and paste content from the web. This is a violation of Strayer’s Academic Integrity policy.
• Include academic sources that are credible, relevant, and appropriate at the end of the post. Cite each source listed in the body of the post. For help with research, writing, and citation, access the or review. For citing social media resources refer to
• This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the for all support. Check with your professor for any additional instructions.
• Video: How to View the
• .

Respond to a Peer

Be sure to respond to at least one of your classmates posts.

1. Read a post by one of your peers and provide a substantive response, making sure to extend the conversation by asking questions, offering rich ideas, or sharing personal connections.

All discussion responses can be video or text submissions, offering you an opportunity to practice and improve your communication skills. Refer to the following resource for instructions to submit a response video:

• (Video)
• (PDF)