Week 6 assignment 2

Week 6 Assignment 2: Using Primary and Secondary Marketing Research Data [u06a2] Week 6 Assignment 2: Using Primary and Secondary Marketing Research Data Due: Sun Feb 22, 2026 11:59pm2/22/2026 Ungraded, 50 Possible Points 50 Points Possible Attempt In Progress NEXT UP: Submit Assignment There are pros and cons to using and gathering both primary and secondary data. Now that you have had several opportunities to see when to use, how to use, and how to gather each type, it is a good time to identify the pros and cons of each. In this assignment, write a paper addressing the following: Select an enterprise in which you are interested and briefly describe its main business. Describe the pros and cons associated with the enterprise using primary data in its marketing research. Describe the pros and cons associated with the enterprise using secondary data in its marketing research. Describe how the enterprise could effectively use a combination of primary and secondary data in its marketing research. Once complete, submit your assignment to your instructor. Refer to the Using Primary and Secondary Marketing Research Data rubric to ensure you have met the requirements of the assignment, prior to submitting. Include a title page. As stated previously for all assignments, your paper should generally follow APA guidelines in structure, format, citations, and references. In addition, the paper should be in Word or RTF format. This paper should be approximately two double-spaced pages, plus a title and reference page. Refer to Academic Success Center Links to an external site. and Evidence and APA Links to an external site. as needed. Competencies Measured By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and rubric criteria: Competency 1: Evaluate marketing research. Explain the pros and cons of using primary data in marketing research. Explain the pros and cons of using secondary data in marketing research. Explain how a combination of primary and secondary data can be used effectively in marketing research. Week 6 Assignment 2: Using Primary and Secondary Marketing Research Data Week 6 Assignment 2: Using Primary and Secondary Marketing Research Data Criteria Ratings Pts Explain the pros and cons of using primary data in marketing research. 16.5 to >14.03 pts DISTINGUISHED Explains the pros and cons of using primary data in marketing research, and the associated positive effect on enterprise success. 14.03 to >11.55 pts PROFICIENT Explains the pros and cons of using primary data in marketing research. 11.55 to >0 pts BASIC Identifies either the pros or cons of using primary data in marketing research. 0 pts NON_PERFORMANCE Does not identify the pros and cons of using primary data in marketing research. / 16.5 pts Explain the pros and cons of using secondary data in marketing research. 16.5 to >14.03 pts DISTINGUISHED Explains the pros and cons of using secondary data in marketing research, and the associated positive effect on enterprise success. 14.03 to >11.55 pts PROFICIENT Explain the pros and cons of using secondary data in marketing research. 11.55 to >0 pts BASIC Identifies either the pros or cons of using secondary data in marketing research. 0 pts NON_PERFORMANCE Does not identify the pros and cons of using secondary data in marketing research. / 16.5 pts Explain how a combination of primary and secondary data can be used effectively in marketing research. 17 to >14.45 pts DISTINGUISHED Explains how a combination of primary and secondary data can be used effectively in marketing research, and explains the associated positive effect on enterprise success. 14.45 to >11.9 pts PROFICIENT Explains how a combination of primary and secondary data can be used effectively in marketing research. 11.9 to >0 pts BASIC Identifies how either primary or secondary data can be used in marketing research. 0 pts NON_PERFORMANCE Does not identify how a combination of primary and secondary data can be used in marketing research. / 17 pts