Week 5 pt 2

Up to this point, you have looked at various enterprises, reviewed several marketing strategies, identified problems in enterprises, and considered various ways to gather data, both primary and secondary, for the marketing research. In this activity, you will perform an analysis of an actual enterprise that is currently using, or should use marketing research, and consider how it is working for them. You will then write a paper, based on your analysis. Do the following to complete the paper: Select an enterprise in which you are interested and briefly describe its main business. This includes: Describing its main product, or products; and service, or services. Describing the primary target markets for the products and services. Describe your perceptions of how this enterprise is effectively using marketing research in its work and decisions. Indicate why you believe this is so. Provide support for your belief, such as identifying areas where the enterprise is having success. Provide a bottom line summary of your analysis, including: How well you think the enterprise is doing. Recommendations you might have for improvements in how it might be utilizing, or could utilize marketing research. Once complete, submit your assignment to your instructor. Refer to the Enterprises Effectively Using Marketing Research rubric to ensure you have met the requirements of the assignment prior to submitting. Include a title page. As stated previously for all assignments, your paper should generally follow APA guidelines in structure, format, citations, and references. In addition, the paper should be in Word or RTF format. This paper should be approximately eight double-spaced pages, plus a title and reference page. Refer to Academic Success Center Links to an external site. and Evidence and APA Links to an external site. as needed. Competencies Measured By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and rubric criteria: Competency 1: Evaluate marketing research. Analyzes the use of marketing research in an enterprise. Competency 4: Analyze marketing research results. Describes how the enterprise is effectively using marketing research in its work and decisions. Provides recommendations on how the enterprise can use marketing research. Week 5 Assignment 2: Enterprises Effectively Using Marketing Research Week 5 Assignment 2: Enterprises Effectively Using Marketing Research Criteria Ratings Pts Analyzes the use of marketing research in an enterprise. 16.5 to >14.03 pts DISTINGUISHED Analyzes the use of marketing research in an enterprise, including discussing how well the enterprise is doing. 14.03 to >11.55 pts PROFICIENT Analyzes the use of marketing research in an enterprise. 11.55 to >0 pts BASIC Explains the use of marketing research in an enterprise. 0 pts NON_PERFORMANCE Does not explain the use of marketing research in an enterprise. / 16.5 pts Describes how the enterprise is effectively using marketing research in its work and decisions. 16.5 to >14.03 pts DISTINGUISHED Describes how the enterprise is effectively using marketing research in its work and decisions, and identifies areas of enterprise success. 14.03 to >11.55 pts PROFICIENT Describes how the enterprise is effectively using marketing research in its work and decisions. 11.55 to >0 pts BASIC Identify how the enterprise is effectively using marketing research in its work and decisions. 0 pts NON_PERFORMANCE Does not identify how the enterprise is effectively using marketing research in its work and decisions. / 16.5 pts Provides recommendations on how the enterprise can use marketing research. 17 to >14.45 pts DISTINGUISHED Provides recommendations on how the enterprise can use marketing research and explains how those might affect the enterprise’s success. 14.45 to >11.9 pts PROFICIENT Provides recommendations on how the enterprise can use marketing research. 11.9 to >0 pts BASIC Identifies some recommendations on how the enterprise can use marketing research. 0 pts NON_PERFORMANCE Does not identify recommendations on how the enterprise can use marketing research. / 17 pts Total Points: 0 Choose a submission type I agree to the tool’s End-User License Agreement This assignment submission is my own, original work * Previous Week 5 Discussion: Continue Your D