Week 5, Intro to business

Read the Critical Thinking Case at the end of Chapter 11 in our Introduction to Business textbook (The Brandfather Strikes Gold). Three (3) questions are posed: Oza has established several successful products in the competitive beverage industry. Why has he been able to achieve this success when large organizations with more resources, such as Coca Cola and Pepsi, are forced to buy these new successful brands? What types of unique marketing support helped to sustain Vitaminwater and Bais tremendous growth? Suggest a celebrity endorsement with a beverage brand, and tell why that pairing would lead to success. What are the brand attributes and the reputation of the endorser that would resonate with specific consumer segments? This is an individual assignment. Write a 3-4 page essay in APA style that summarizes the case and give your perspective on the questions posed. Research the topic beyond the textbook case to support your perspective. This assignment is due to the assignment drop box by 11:59PM MST Sunday.