Vision

First consider the following scenario: For 10 years, the ABC pediatric group in Chicago has managed to make a profit, although the market for pediatrics in Chicago is very competitive. The group consists of 15 physicians, 7 nurse practitioners/physician assistants, 27 nurses, and 10 support/administrative/office staff. Although they have been able to maintain a nominal profit each year for the past 10 years, they want to increase their profit margin while continuing to honor the mission, vision, and values of the practice. To tackle this assignment, you will explain how ABCs values support its mission and vision by applying what you have learned from your course materials. Based on what you learned about marketing strategies, you will make recommendations on how to ensure an increase in profit within such a competitive industry while honoring and maintaining ABCs mission, vision, and values. You will explain how ABCs values support its mission and vision, while ensuring a larger profit margin. You will accomplish this by answering the following questions: * Values/Mission/Vision: How can ABC ensure that their values support their mission and vision? Within this section, you will integrate and apply what you have learned from the course materials about organizational values and supporting the company mission and vision. * Marketing Strategies: What marketing strategies can ABC implement to ensure a larger profit margin for the group and stay true to its mission, vision, and values? You want to be as specific as possible and justify the recommended strategies. Within this section, you will integrate and apply what you learned from the textbooks on marketing strategies. Please do not present your recommendations in the form of bullet points.