Video Reflection

TED Talk

For this assignment, you will continue the conversation around marketing topics related to organizations, society, or your life as a consumer. Like , you will create a three-to-five-minute TED Talk-style reflection video.

Please read through all sections before proceeding to the next page and refer back whenever necessary.

Now that you have covered the basic marketing mix elements, you will assume the role of a marketing manager for a company that operates in the business-to-business (B2B) market. Describe the relationship among the organizations mission, objectives, and marketing strategy (Segmentation, Targeting, and Positioning) in your video.

Discuss how your organization uses distribution channels and member functions to deliver value within the B2B space.

Connect theory to practice by offering thoughtful recommendations to enhance the distribution channels.

Remember, you are marketing an idea and possible solutionsso think carefully about your audience, the value you offer, and the best mode of delivery. Whether you choose a speaker video, slide deck, or screen share with webcam, this is your opportunity to hone your video communication skills in a professional context.

Please proceed to the Video Recording Tips section.