Unit III Crisis Stages of Communication

Address the following in your paper:

Part 1:

• The introduction should engage the reader in the crisis and clearly present a summary of the main points.
• What were the fundamental stages of the crisis?
• What happened during the crisis?
• What types of risks were associated with this crisis? Was every risk acknowledged by leadership? Why or why not? What effective communication plans were implemented in this crisis?
• What crisis message was utilized?

Part 2:

• What recommendations could you make for a more effective communication plan and how you would implement it.
• Compose a new crisis message utilizing key techniques for maximum effectiveness and response.

Research sources to support your ideas.