Unit 5 Assignment: IMC Simulation

Great news! Your ice cream business has been so successful that you’re ready to take it nationwide. Some heavy duty investors are willing to back your venture. Of course, you’re going to need a completely revamped marketing strategy. Access the link below to play the IMC Hero simulation. In this simulation, you’ll focus on the promotional mix. After you complete the simulation, prepare a 1-page paper that addresses the questions below.

Simulation:

Questions:

1. How would you describe the overall promotional strategy you applied in your simulation? (may want to defined promotional strategy)
2. In the simulation, which decisions (promotional and media) were successful and which were not? Why?
3. How could you integrate new media into the promotional mix you settled upon by the end of the simulation?

Your paper should be a minimum of 1 full page in length in addition to a title page and references. For all assignments in this course, incorporate concepts from the assigned reading to support your analysis. To avoid issues with plagiarism, use in-text citations to distinguish between your own analysis and ideas taken from your reading. To demonstrate your understanding of the material, paraphrase your reading rather than pasting quotes into your paper.

Use link below to access the case study.

https://www.coursesidekick.com/marketing/study-guides/cochise-marketing/simulation-imc-hero