For this assignment, you will evaluate Rupi Kaur’s digital strategy.
Instructions:
- Review the Rupi Kaur Case Study linked in this unit’s Readings and Resources.
- Examine her social media presence, taking notes on the following:
- How do text and image work together?
- What messages are repeated or emphasized?
- How does she present herself visually and personally?
- What reactions do her posts receive?
- Write a critique addressing the following:
- An introduction to Rupi Kaur and her digital identity.
- Clarity:
- Are her messages easy to understand?
- Does her style support or limit meaning?
- Credibility:
- What makes her voice trustworthy or questionable to different audiences?
- Visual Messaging:
- How do design, layout, and aesthetics support her content?
- Ethical considerations:
- Does her approach to vulnerability, identity, or cultural themes raise concerns, manipulate the audience, or oversimplify issues?
- Based on your analysis, what do you believe is the reason for Rupi Kaur’s success as an Instapoet?
Requirements:
- Submit a Word document using the most current edition of APA formatting.
- The paper should be three to four pages long, excluding the Title and Reference pages.
- Use APA-formatted in-text citations and reference page.
- Include links to resources in your reference page at the end of each individual reference entry.

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