Unit 4 Assignment: Social Media Poet: A Case-Based Analysis

For this assignment, you will evaluate Rupi Kaur’s digital strategy.

Instructions:

  • Review the Rupi Kaur Case Study linked in this unit’s Readings and Resources.
  • Examine her social media presence, taking notes on the following:
  • How do text and image work together?
  • What messages are repeated or emphasized?
  • How does she present herself visually and personally?
  • What reactions do her posts receive?
  • Write a critique addressing the following:
  • An introduction to Rupi Kaur and her digital identity.
  • Clarity:
  • Are her messages easy to understand?
  • Does her style support or limit meaning?
  • Credibility:
  • What makes her voice trustworthy or questionable to different audiences?
  • Visual Messaging:
  • How do design, layout, and aesthetics support her content?
  • Ethical considerations:
  • Does her approach to vulnerability, identity, or cultural themes raise concerns, manipulate the audience, or oversimplify issues?
  • Based on your analysis, what do you believe is the reason for Rupi Kaur’s success as an Instapoet?

Requirements:

  • Submit a Word document using the most current edition of APA formatting.
  • The paper should be three to four pages long, excluding the Title and Reference pages.
  • Use APA-formatted in-text citations and reference page.
  • Include links to resources in your reference page at the end of each individual reference entry.

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