trategic Marketing Plan/Marketing Metrics

Create a 4- to 6-slide Microsoft PowerPoint presentation in which you develop a consumer persona for each of the five segments using the .

Create an annual marketing plan for The Westside Coffee Company using the . Assign a budgeted amount to each marketing activity in the plan to calculate a total marketing budget. Use estimated costs from prior assignments as a guideline for allocating a budget amount to each marketing activity you include on the spreadsheet.

Perform a breakeven analysis using the following assumptions.

Retail Coffee Shop Store:

• Price of a cup of coffee: $6.00
• Profit per cup: $4.00
• Average daily customers: 750 customers

Determine whether your annual marketing budget falls within 7% to 10% of profits. Calculate this by dividing your marketing budget by the annual profit to determine the percentage. If it does not fall within that 7-10% range, explain how you will adjust the budget to meet that requirement.