Touchstone Assignment

ASSIGNMENT: Analyze the visual communication aspects of two of the following companies; Coca-Cola, Pepsi, Snapple or Monster Energy, and compare them. Focus on the elements and principles of design, messaging, and advertising.

SCENARIO: Youve recently joined a marketing firm as a user experience/user interface (UX/UI) researcher. Your firm has been hired by Bad Apples Cider Company to build the brands design. Bad Apples Cider Company is a new brand behind a line of carbonated beverages, bottled teas, and energy drinks. Before designers can work on logos, packaging, and other core components of the visual brand, the UX/UI team needs you to conduct research on Bad Apples Cider Companys market competitors.

Your team has identified the four main market competitors as Coca-Cola, Pepsi, Snapple, and Monster Energy. Your role in the project is to select two of the four listed brands and conduct research on how the brands designs communicate with the consumer. Your supervisor has tasked you to select two of the competitive brands listed and prepare a written report analyzing how the brands communicate with their consumers.

You will discuss how both brands employ visual communication theories and principles to communicate messages, moods, and themes to their demographic markets. Your responses must be thorough, as your research will be influential in building a brand identity for Bad Apples Cider Company that will reach the right demographics, enabling the company to compete with Coca-Cola, Pepsi, Snapple, and Monster Energy on a national scale.

To complete this assignment, you will use the template provided below. You will return the completed template as your Touchstone submission. A sample assignment is also provided.