Thesis Abstract

My thesis proposal idea is opening up a multi brand store in the south of Albania, in the resort called green coast. The gap in the market is that Albania doesn’t have luxury brands and you have to travel or use personal shoppers to do luxurious spending. The multi brand store will contain summer clothes and accessories and also activewear, brands like Lululemon and alo for activewear. This multi brand store will take place from may to September so during summertime, after that it will continue in an online website so we stay connected to the consumers even during winter. I was also thinking of organising pilates or yoga classes and also small social events in the store to make a better customer experience. I already sent you the abstract I wrote but the teacher said it was 70% AI, I also sent the instructions the teacher sent.