The Influence of Social Media Adoption and Engagement on Cus…

Please find below the feedback comments.

Title of the Study: The Influence of Social Media Adoption and Engagement on Customer Engagement and Performance Outcomes among Micro, Small, and Medium-sized Enterprises (MSMEs) in Jamaica

2b. Research Questions and /or Hypotheses. Kindly check your RQ 1 and 2. Make sure you will not get the same information from these objectives.

Section 3b: Methods: You mentioned that mixed methods will be used for the study and that you will collect data from SMEs in Jamaica with social media accounts. Have you identified the list of SMEs in Jamaica, and have you used any formula for sample calculation?

4b. Relevant Participant Details for the Proposed Research: You mentioned that data will be collected from 15 respondents.

On the one hand, your study focuses on Jamaican SMEs and aims to use mixed methods, including interviews and questionnaires, but you plan to collect data from only 15 SMEs.

How will you justify selecting only 15 SMEs? Have you used any sample calculation formula? Do you have a list of SMEs who have a digital presence? Your criteria for selecting 15 SMEs are not clear. How do you find data saturation?

4c. Recruitment Process for Human/Animal Research Participants Please clearly describe how the potential participants will be identified, approached and recruited (maximum 200 words). Check your recruitment process. Make sure there is no contradiction in your sampling. Check your objectives, RQ, and research methodology. You must use some structure to identify the SMEs. Take official data to identify total SMEs, use a sample calculator, use the inclusion criteria you have mentioned above, and then select a relevant number of SMEs used in the study.

Also, when you submit your new UREC form, mention the new date.

I suggest you meet with your supervisor, thoroughly review your UREC form, and ensure consistency and relevant logic for the RQ, sampling methods, and the number of samples used in the study. Also, make sure you will upload the updated REAF form.

Please complete this Google form ( UUZ https://forms.gle/AgL4r2Lip1Zff4BW9 and upload the REAF form that was approved by your supervisor. Please allow a minimum of 10 working days for the School of Doctoral Studies to review the form. We will come back to you with the comments via email.

In case you have any questions, please do not hesitate to contact us,