The Impact of Online Marketing on Automotive Sales Performan…

I am writing a academic paper entitled The Impact of Online Marketing on Automotive Sales Performance. Part of the thesis has already been completed (a brief outline of the existing content is attached). It is necessary to continue with the theoretical part of the thesis and develop the following chapters: 1.3 Measuring the Effectiveness of Online Marketing 1.3.1 Online Marketing Performance Indicators (KPIs) 1.3.2 Costs and Return on Investment in Online Marketing 1.3.3 Optimal Level of Marketing Investment 1.4 Online Marketing in the Automotive Sales Process 1.4.1 Specific Characteristics of Automobile Sales 1.4.2 The Impact of Online Marketing on the Sales Performance of Automotive Companies The chapters must be based exclusively on relevant academic and scientific sources, preferably published between 2022 and 2026. Unreferenced statements should be minimized. The work should rely primarily on peer-reviewed journal articles, academic books, and reputable analytical studies. The theoretical part must directly support the main objective of the academic paper and provide a methodological foundation for the practical section. Main Objective of the academic paper: The aim of the academic paper is to examine the impact of online marketing activities of selected automotive companies on their sales performance and to propose recommendations for the more effective use of marketing tools. Partial Objectives: To explain the essence of online marketing and the specifics of its application in the automotive industry. To characterize the main online marketing tools used in automobile sales. To describe the methods for measuring online marketing effectiveness and the importance of key performance indicators. To examine the use of online marketing in selected automotive companies and its impact on sales performance. To formulate recommendations for optimizing online marketing strategies in the automotive sector. The theoretical part must be structured in a way that enables fulfillment of the thesis annotation, according to which the thesis should: include a characterization of individual online marketing tools applicable to automobile sales, analyze their advantages and disadvantages, analyze the costs associated with their effective use, present examples of best practices, include a survey focused on companies that use these tools within their overall marketing strategy, and estimate the optimal marketing cost per vehicle sold. Requirements for the Practical Part It is necessary to propose a research methodology for the practical part of the thesis that: builds directly on the theoretical section (especially the chapters on KPIs, ROI, and investment optimization), enables analysis of the relationship between online marketing activities and sales performance, allows calculation of marketing cost per vehicle sold, and supports the formulation of specific managerial recommendations. The author is also required to propose: what data should be collected from selected automotive companies, how these data should be collected (e.g., questionnaire, structured interviews, internal company data analysis), and how the data will be analyzed (e.g., calculation of KPIs, ROI, comparative effectiveness analysis, correlation between marketing investments and sales). The practical part must directly fulfill the main objective of the academic paper and provide a basis for formulating evidence-based recommendations.