The health communication campaign project. Public Health

The health communication campaign project allows you to apply what we are learning in this course to the creation of your own education program. Students will review one of the Community Needs Assessments listed below, choose one of the topics covered in the report, create an education program to improve health outcomes related to the topic, develop a plan to implement the program, develop a social marketing plan for the program, and create a plan to evaluate the program.

Each student will complete three separate assignments and consolidate them into one plan for the final project. Specific instructions will be given for each assignment in the Guidelines and Rubrics posted on Canvas. See below for writing guidelines, including the rubric for the entire project.

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Assignment 1: Planning and Community Engagement

1. Review the Executive Summary for the following Needs Assessment:

For students with accessibility needs, if you need an accessible version of a Community Needs Assessment, please reach out to your instructor.

1. Identify a specific need detailed in the report to focus on for your health communication campaign

When choosing your topic, keep in mind that public health issues go beyond medical issues, involving the larger community environment and access to resources necessary for a healthy life think about social determinants of health

1. Describe the need and discuss the impact it has on individuals in the population

Identify the health topic and use information from the needs assessment as well as outside resources to detail the health topic, the impact it has on an individual, and the impact it has on the larger population

1. Identify the primary priority (target) population

Detail the demographics of the population included in the needs assessment

What are some of the differences between the county and state demographics

Once you have identified your health topic, choose one segment of the population to focus on for your education campaign (Age, race/ethnicity, location, those experiencing the health issue, caretakers, etc.)

1. Identify key stakeholders (who will be involved, including the target population) and detail each of their roles

Stakeholders can be anyone you would work with to plan, market, implement, and evaluate your program. Stakeholders should also include anyone or any group impacted by the campaign (medical professionals, businesses, etc.