Teladoc Health Inc Marketing Plan

Ive added examples given by my professor. MIDTERM SUBMISSION TO INCLUDE PARTS 1-3 PART 1 INTRODUCTION AND THE COMPANY Cover Page Table of Contents (placeholder, to be completed later) Executive Summary Identify the marketing problem or opportunity the organization must address Company Description Include both the full organization and the sub-organization (if applicable) Mission, Vision, and Values Include sourced statements Provide your own analytical interpretation of each APA citations + references for all company information PART 2 CONTEXT Situation Analysis Identify environmental factors, trends, or issues Explain why each factor matters SWOT Analysis Include graphic/table Include written summaries for Strengths, Weaknesses, Opportunities, Threats Reference the graphic in APA format Competition Create a competitor table Identify direct & indirect competitors Summaries of each competitors differentiators APA citations (within table or as footnotes) PART 3 CUSTOMER ANALYSIS Market Segmentation (Sociodemographic) Create segmentation table Include data + citations Write a summary for each segment Market Segmentation (Psychographic) Create minimum four segments Provide descriptive label + wants/needs bullets Summaries of key segment insights Target Market Identify and justify ideal target segment using chapter criteria Buyer Behavior Choose 46 relevant concepts from Chapter 4 Explain each in relation to your target market ** EXPECTATIONS FOR THE MIDTERM SUBMISSION ** APA style formatting must be used Document should be evolving into a cohesive, formal marketing plan