SWOT Analysis

Overview

A strengths, weaknesses, opportunities, and threats (SWOT) analysis is an effective tool for making marketing decisions and continually evaluating the marketplace to determine if adjustments should be made to a marketing plan.

For this assignment, you will complete a SWOT analysis. You may complete the analysis in the form of an interactive or in the form of a quiz. You only need to complete one version of the SWOT analysis. Then you will reflect on what you learned from doing the SWOT analysis by responding to questions.

Directions

Complete one version of the SWOT analysis simulation. The interactive and the quiz themselves are non-graded tools to help you experience a SWOT analysis. You will be graded based on the Module Six SWOT Analysis Rubric.

Specifically, you must address the following rubric criteria:

• SWOT Analysis Version: Name the SWOT analysis version that you completed. Reflect on your experience with completing a simulation of a SWOT analysis by addressing the prompts below.
• Category: Name the SWOT category (strengths, weaknesses, opportunities, or threats) that was the most challenging in the analysis simulation.
• Learning: Summarize what you have now learned about the challenging category and how it will help you better identify items that belong in that category in the future.
• Overlooked Most Often: Name the SWOT analysis category you think marketers may overlook most often and explain why.
• Two Potential Negative Impacts: Summarize at least two potential negative impacts of failing to consider the often overlooked category.

What to Submit

Submit your assignment as a Microsoft Word document that includes a 1- to 3-sentence response for each rubric criterion. Sources should be cited according to APA style.

Module Six SWOT Analysis Rubric

CriteriaMeets ExpectationsPartially Meets ExpectationsDoes Not Meet ExpectationsValueSWOT Analysis VersionNames the version of the SWOT analysis that was completed (100%)N/ADoes not attempt criterion (0%)10CategoryNames the SWOT category that was the most challenging in the analysis (100%)N/ADoes not attempt criterion (0%)20LearningSummarizes what was learned about the challenging category and how it will help better identify items for that category in the future (100%)Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include a more accurate or complete description of the category (75%)Does not attempt criterion (0%)20Overlooked Most OftenNames the SWOT analysis category marketers often overlook and explains why (100%)Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include providing a more logical description as to why SWOT analysis category is often overlooked (75%)Does not attempt criterion (0%)20Two Potential Negative ImpactsSummarizes at least two potential negative impacts of failing to consider the often overlooked category (100%)Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include providing a more accurate or complete description of at least two potential negative impacts (75%)Does not attempt criterion (0%)20Clear CommunicationConsistently and effectively communicates in an organized way to a specific audience (100%)Shows progress toward meeting expectations, but communication is inconsistent or ineffective in a way that negatively impacts understanding (75%)Shows no evidence of consistent, effective, or organized communication (0%)5Citations and AttributionsUses citations for ideas requiring attribution, with consistent minor errors (100%)Uses citations for ideas requiring attribution, with major errors (75%)Does not use citations for ideas requiring attribution (0%)5Total:100%