Strategic Storytelling Content Plan + Brand Risk Reflection…

Purpose

This assignment builds on the lessons of Module 2. Now that youve developed the structure, tone, and emotional arc of your personal story, its time to apply those insights in real-world formats. Youll create a multi-platform storytelling plan and reflect on what tone and messaging are most effective, and what might be too risky or ambiguous for your professional goals.

Instructions

Submissions: You can copy this part into Microsoft Word, add your information, and then submit it as an upload,

OR copy the Word document and paste it in the Text Submission box.

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Part A: Strategic Storytelling Content Plan

Choose two of the following platforms and draft your brand story in a tone and format appropriate to each:

• LinkedIn Summary (max 34 short paragraphs)
• Instagram Bio + First Caption (total under 200 words)
• Personal Website About Me Section (approx. 150200 words)
• TikTok/YouTube Intro Script (written version of a 3060 second video)

For each story version, include a short header explaining your tone choice (e.g., professional/warm/inspiring) and what you hope the audience will take away.

Part B: Risk Assessment + Employer Viewpoint

Reflect on the tone, content, and visibility of your brand storytelling. Then answer the following questions:

Question

Your Answer

1. What personal detail are you considering sharing in your story? Why?

2. Could any part of your story be misunderstood or raise red flags with HR?

3. How does your tone signal confidence, growth, and clarity?

4. What might you choose to hold back and why?

Part C: Visual Storyboard or Moodboard

In this section, youll create a visual storyboard or moodboard that reflects your personal brand storytelling strategy. You can use either Milanote or Canva to design your board. It should include visuals, keywords, tone notes, and layout cues that support the stories you drafted in Part A.

Suggested Tools (either works as long as the link is shareable):

• Milanote (https://www.milanote.com/) Create a board and share the viewable link.
• Canva (https://www.canva.com/) Use a free moodboard template and share a ‘view-only’ link.

Paste your SHARABLE moodboard/storyboard link here:

Milanote or Canva Share URL: ________________________________

NOTE: If you’re having trouble creating a viewable link, take a screenshot of your screen and paste it into the document in PDF or Word format.

Find a professional online whose brand story you admire. Complete the table below.

Name

Where You Found Them (LinkedIn, YouTube, etc.)

What You Admire About Their Storytelling

After completing your visual board, answer the following:

1. What kind of mood, emotion, or tone are you trying to express visually?

2. What elements (fonts, colors, layout) best represent your story?

3. Whats the biggest challenge you faced translating your story visually?

Answers:

1. —————————————
2. ___________________________________
3. ___________________________________

Part D: Embodying Your Brand Voice

After drafting your two platform stories, watch the short video College student shares how to speak with style. see Tatiana Speaks YouTube Channel –

. Suggested Focus: 01:5904:31 in the video.

As you review your work from parts A, B, C, and D of this assignment, ask yourself:

• Does my story sound like me?
• Where do I feel most confident in how Im showing up, and where do I feel hesitant?
• If someone heard only the tone of my words, what would they know about who I am?

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Rubric

HRM Assignment 2 Rubric

HRM Assignment 2 Rubric

CriteriaRatingsPtsThis criterion is linked to a Learning Outcome

Storytelling Format & Tone

At least two platform-specific versions clearly written with matching tone and audience targeting

15 pts

Full Marks

8 pts

Partial

0 pts

No Marks

15 pts

This criterion is linked to a Learning Outcome

Risk Reflection & Employer Lens

All 4 prompts thoughtfully answered, showing awareness of professional implications

15 pts

Full Marks

8 pts

Partial

0 pts

No Marks

15 pts

This criterion is linked to a Learning Outcome

Submit Visual Moodboard

Creative, cohesive moodboard using appropriate visuals/tone; shows strategy and aesthetic clarity

10 pts

Full Marks

5 pts

Partial

0 pts

No Marks

10 pts

This criterion is linked to a Learning Outcome

Reflection Prompt

Fully answers questions after viewing the video; clearly applies insights to own storytelling tone and presence.

10 pts

Full Marks

5 pts

Partial

0 pts

No Marks

10 pts

Total Points: 50