Strategic Marketing Speaker Note Presentation

For the final portfolio project, you will create a professional presentation (using MS PowerPoint) that the CEO has asked you to share with the Board of Directors of your chosen institution. For this portfolio project, you will develop a strategic marketing plan; assessing the organization’s environment, identifying the consumer market, developing a mission and vision statement, summarizing quality initiatives, developing a plan for marketing the organization, and creating a monitoring measurement metric, to ensure future success of the organization.

The project will consist of the visual representations of the following elements:

1. An introduction of the organization.
2. A mission and vision statement.
3. A SWOT analysis identifying the organizational competencies and strategic advantages.
4. Identification of the consumer, key stakeholders, and market.
5. A summary of a marketing direction for the organization (e.g., expansion of a service or new program).
6. Recommendations for monitoring performance measurements to ensure the success of the organization’s strategic plan.

Requirements:

• Your presentation should be 6-8 slides in length, excluding the title and reference slides which must be included.
• The presentation must be submitted as a PowerPoint file (.ppt) – do not submit as a PDF or Word file.
• Each slide must provide detailed speakers notes – a minimum of 100 words per slide.