Strategic Marketing – Assignment

Please Note: The prescribed word-limit for the assignment is minimum 3500 words. Ensure you cover every question and every part of it in reasonable detail. Make liberal use of examples, competitive examples, and case-studies. Short brief one or two-line answers are not accepted. Wherever required, you can make suitable assumptions but ensure you justify every recommendation made and answer in your own words rather than merely copy-pasting images or quotations from the internet. Have a proper structure for every answer, broadly starting with an introduction followed by a detailed description and then a reasonable conclusion. Make sure you read your Assignment carefully a few times after you complete it to ensure all required points are properly and adequately covered. For Bibliography Start a new page at the end of your answer document dedicated to the bibliography. The format commonly used for bibliographies is the APA (American Psychological Association) style. Here’s a guide on how to write a bibliography in APA format: For each source, include the following information: Books: Author’s last name, initials. (Publication Year). Title of book. Publisher. Journal articles: Author’s last name, initials. (Publication Year). Title of the article. Title of the Journal, Volume(Issue), page range. DOI or URL (if available). Websites: Author’s last name, initials. (Publication Year). Title of the webpage/document. Site Name. URL. Please follow the correct Assignment format.