Strategic Management of Techno 2

Professor instructions and requirements are below: 400 words minimum no plagiarism.

CH 16 is all about Integrating Wireless Technology in Business. Let us discuss how Today’s Technology Is Used in Business to Communicate.

Mobile marketing is a growing area that is of particular interest to small businesses trying to reach local customers.

Many of the benefits of using mobile technology center around improving communication. Cell phones keep businesses and employees connected with each other and customers both at the office or on vacation. It gives individuals the ability to communicate instantly and respond quickly to business situations. Laptops have become powerful computing devices that offer access to all of the applications needed to run a business, including accounting software, a Web browser or a database program. Mobile marketing reaches new and existing customers through a direct channel that helps with sending out special offers and tracking responses.

Explore:

• Select a company that uses mobile marketing to enhance customer experience
• Explore application based on the chart – Figure 16.10
• Show your understanding of how 5G networks and Wi-Fi6 are changing business
• Again, the focus is on content, clarity, brevity & depth in your analysis

Readings:

Hema et al. (International Journal of Scientific & Engineering Research Volume 8, Issue 5, May-2017) Applications and Benefits of Mobile Computing. Retrieved from

Read: (Business Driven Technology by: Paige Baltzan Chapter 16)