Skims Ad Analysis Essay

Thoroughly address the following questions as you analyze your ad. Some of the

questions will yield paragraph-length responses, while other questions will yield

shorter answers.

Content Elements

1. What is the product or service?

2. What is the message (argument) of the ad?

3. How do the imagery and the words in the ad create the ads message? (Consider

the content of the images and the words, and their placement, size, color, and

other visual elements.)

4. Who is the target audience? To what other audience types may the ad appeal?

5.

What values does the ad or product promote or evoke?

For example, some

products promote family values, while other products promote American freedom

and individualism, and there are many other values inherent in ads