Service Line Development

INTRODUCTION

Organizations periodically seek to establish a new line of business or improve performance of an existing one. You should understand the marketplace as well as the internal environment, and how both may impact the ultimate success of the organizations service line. Using the Service Line Development Case Study, you will assess the viability of developing one of the following new service lines:

Orthopedic center

Cardiovascular center

Cancer center

You will assume the role of a CEO in a healthcare facility. The CEO is tasked with developing a new service line. You will present the findings to the board of directors for buy-in and approval.

A. Determine the feasibility of one of the proposed service lines in the attached Service Line Development Case Study by doing the following:

1. Evaluate the demand for the new service line in the market area defined in the case study.

2. Analyze how current international healthcare trends could be incorporated into the development of the new service line.

3. Discuss the existing programs and service lines in the healthcare organization that could serve as complementary components of the new service line.

4. Analyze the financial and operating data to determine the financial feasibility of instituting the new service line.

5. Discuss how to target and market to physicians to secure referral services.