Hi,

We have assignment for MKT 601 Marketing Management, and our selected company is Saudia (Saudi Arabian Airlines) operating in an oligopolistic market (airline industry).

Please read the requirements carefully and follow them strictly.

1) Required Deliverables

A) Word Report (Full Version)

The report must be no less than 4,000 words (excluding references).
It must be a fully developed academic paper, not brief answers.
Clear structure, professional writing, and analytical depth are required.
The report must include proper academic citations and a complete reference list.

B) PowerPoint Presentation (Executive Summary)

In addition to the Word report, prepare a professional PowerPoint presentation (1015 slides maximum) that:

Summarizes the key findings of the report.
Is clean, modern, and executive-level in design.
Uses strong graphics, visual frameworks, competitor maps, STP diagrams, 4Ps visuals, and charts.
Is not text-heavy.
Is presentation-ready so I can speak confidently from it.
Includes brief speaker notes for explanation.

The presentation must look highly professional and visually impressive.

2) Assignment Structure (Must Follow Exactly)

The report must answer the following four main areas in depth:

1. Competitive Environment & Consumer Behavior

Analyze how Saudia operates in an oligopolistic airline market.
Explain how competitive pressures influence its strategies.
Examine how consumer behavior (loyalty, switching costs, preferences) affects its marketing decisions.

2. Segmentation, Targeting & Positioning (STP)

Identify how Saudia segments the market.
Evaluate how effectively it targets its chosen segments.
Assess its positioning relative to key competitors.
Provide critical analysis, not just description.

3. Branding & Marketing Mix (4Ps)

Critically evaluate Saudias branding strategy.
Analyze how the brand aligns with:
- Product
- Price
- Place
- Promotion
Identify which P contributes most to sustainable competitive advantage and justify your reasoning.

4. Technology, Market Research & IMC

Explain how Saudia uses AI, data analytics, and market research in marketing decision-making.
Analyze how traditional and digital marketing channels are integrated.
Assess how brand consistency is maintained across platforms.

3) Academic & Formatting Requirements

Font: Times New Roman
Body text: Size 12
Headings: Size 14
Clear academic formatting
Proper paragraph structure
Formal MBA-level writing style

4) Referencing & Integrity Requirements

The work must be fully original.
Turnitin similarity must NOT exceed 10%.
AI-generated content must NOT exceed 10%.
No copy-paste from websites.
All data and arguments must be supported with properly cited sources.
Use a recognized referencing style (APA or Harvard).
Provide a complete reference list at the end.

5) Research Sources (Recommended)

Use credible and reliable sources such as:

Saudia official website and reports
General Authority of Civil Aviation (GACA) reports
Saudi General Authority for Statistics (GASTAT) aviation data
Vision 2030 reports
Industry and academic marketing sources

Use a mix of academic and industry references.

6) Quality Expectations

The paper must demonstrate:

Strong analytical depth
Application of marketing theory
Evidence-based arguments
Clear structure
Professional academic tone

The PowerPoint must be:

Visually strong
Strategically summarized
Consultant-level in quality
Suitable for MBA presentation

I have also attached the relevant files for your review and further clarification.

Requirements: Academic

WRITE MY PAPER

Saudia (Oligopoly Market) 4,000+ Word Marketing Analysis &a…