Samsung

Your team has started with new managerial positions at Samsung Electronics. CEOs Kyung Kye-Hyun, President & CEO, and Han Jong-Hee, Vice Chairman & CEO, areparticularly interested in assigning your team because of your multidisciplinary view of businesses and your expertise in in internal analysis and strategy formulation.

Your team only has a snapshot of Samsung Electronicssituation. Nonetheless, Kyung and Han want to have a report of your preliminary thoughts about Samsung Electronics and its future. You have a meeting with Kyung and Han next week. You have been asked to produce a short report to address the following questions:

1. Based on information provided only in the case, what is Samsungs business level strategy? Provide reasons for this assessment with evidence. Also, what was Samsungs original business-level strategy? Provide reasons for this assessment with evidence. What were the steps Chairman Yun followed to transition Samsung from one business-level strategy to the other one?

2. Perform an analysis of Samsung Electronics general external environment using external sources of information. As you do this, please make sure you find 3 trends for each segment in the general environment framework. Search the internet or news outlets for trends occurring in the external environment and classify them as opportunities or threats as they relate to Samsung Electronics. Provide evidence of the trends by referencing your sources, and feel free to use direct quotes. At least some of these trends should have data to confirm them.

3. Based on the reading of the case and your answers to questions 1 and 2 above, provide 2 preliminary recommendations to Kyung and Han as to what they should consider doing to improve Samsung Electronics performanceand help Samsung Electronics continue to grow.

Expectations

The analysis by the group case should reflect both your understanding of the material covered in the text as well as other insights you have gained from other functional area courses. You are encouraged to approach the case with an integrated multi-functional perspective of the organization and to explicate recommendations clearly and concisely in writing. There are multiple possible answers to the questions provided. Use the critical thinking and problem-solving skills you have developed through your university career.

Group case analysis write-ups should be well thought out and not trivial. Answers should stick to the facts. Provide strong reasoning and evidence from the case and from outside sources when necessary.

Format

The group case analysis report should be prepared using double-space, Times New Roman 12-point font, and a 1-inch all-around margin. The case analysis report should be at least 6 pages and should not exceed 10 pages. Please provide a cover page (not part of the page count) with your names, the title of the case, the name of the course, the course section, and the date. Number each question before you answer or provide a title to highlight where each answer begins. Please provide a page with references for external sources of information (not part of the page count).

Any direct quotes from the case should appear in quotes and the page number should appear in parenthesis. Information fromother sources should have a reference at the end of the case. Direct quotes should appear in quotes and include a citation in the paper. Websites can be references, but they need to have the complete link and a title or author if applicable.

Examples on how to reference:

Segarra, L. 2018. Zynga Buys Fellow Mobile Game Developer Gram Games for $250 Million. May 31.

BFI study calls on film industry to urgently reduce emissions. 2020.