Retail Strategy Blueprint

• Choose A new store site for HEB (or relocation) in the focal market

1. Strategy & Integration Lead
2. Customer & Insights Lead
3. Market, Competition & Location Lead
4. Merchandising & Pricing Lead
5. Operations, HR & Metrics Lead
6. (Single-spaced; exhibits/appendix not counted): A structured report addressing all required headings (retailer profile through site/touchpoint recommendation), supported by evidence and references.
7. 2-page executive brief (at front of PDF): A concise, professional summary for a decision-maker: what you recommend, why, key evidence, and the so what (no more than two pages).
8. Required exhibits/appendix (from templates): Completed template outputs (e.g., Strategy Mix Canvas, maps, scorecard) and supporting artifacts referenced in the report.
9. Work Allocation Table (1 page; appendix): A simple table listing major tasks/deliverables, the responsible role/owner, and who contributed to each task.
10. GenAI Use Statement (appendix; required): A short disclosure of any generative AI use: tool(s), approved use cases, and one example prompt plus a 150-word excerpt of output.

Required content (use these headings)

1. Retailer & format profile
2. Relationship strategy: strengths + one gap
3. Strategy snapshot: objectives, SWOT, target market, positioning, strategy mix logic
4. Consumer analysis: 23 segments + primary persona
5. Information plan: what you used + what you would collect next
6. Trading area + competitive mapping
7. Site/touchpoint decision: two options, weighted scorecard, recommendation

Evidence requirements

• Minimum 8 credible sources with in-text citations + references list
• No fabricated data, sources, or observations