Research for marketing

No.

Questions /Sub question/s

Measured CILO

Maximum Mark

MarksAwarded

1

Issue/trend in marketing you selected and its importance today

A1

3

2

Data collected about your selected respondents

B1

4

3

Marketing concepts applied

C1

5

4

Findings, Conclusions and Recommendations

D1

8

20

Instructions:

This is a mini project for the course Marketing Management

The mini project resembles simple research following a format

The sources as references be properly cited

The format: Font 12, Times New Roman double-spaced and justified.

Word count should be minimum of 4,000words.

Turnitin software of similarity applies, at least 5%.

Questions:

Title: Exploring Contemporary Marketing Challenges in Bahrain & Saudi Arabia

Objective:

Individual student will research and analyze a current marketing issue or trend in Saudi Arabia, applying marketing management concepts to propose insights and or

solutions.

1. Digital Marketing & social media: How local businesses use Instagram/TikTok for brand

building

2. Consumer Behavior: Shifts in shopping habits (online vs. offline).

3. Sustainability Marketing: How companies in
Saudi promote eco-friendly products.

4. Brand Loyalty: Why consumers prefer global brands over local ones.

5. Retail Trends: The rise of e-commerce platforms in the Gulf.

6. Service Marketing: Customer experience in banks, airlines, or hospitality.

The format:

1: Introduction

State the chosen marketing issue/trend (e.g., social media marketing, sustainability,

consumer behavior).

Explain why this issue is relevant in Saudi Arabia today.

Section 2: Objectives

What do you want to learn or prove through this project?

Section 3: Methodology

How did you collect data? (Interviews, surveys, observations, articles, social media analysis).

Number of people surveyed/interviewed.

Citing sources of secondary data. (Either in-text referencing or Bibliographic entries at the end of

The Research)

Section 4: Findings

Present the data collected (summaries, charts, or tables if applicable ).

Highlight key insights.

Section 5: Application of Marketing Concepts

Link findings to theories from Marketing Management:

Segmentation, targeting, positioning (STP)

4Ps (Product, Price, Place, Promotion)

Consumer behavior

Digital marketing strategies

Section 6: Conclusion

Summarize the main lessons learned.

Reflect on the importance of research in solving marketing challenges.

Section 7 : Recommendations

Suggest practical steps businesses could take based on your findings.

References

List any articles, reports, or websites used.

Follow a simple citation style (APA or Harvard).