Read the HBS Case study: Amazon Shopper Panel: Paying Custom…

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Instructions

Prepare a 12-page critical reflection that responds to the themes and questions raised in the HBS case study Amazon Shopper Panel: Paying Customers for Their Data. Your reflection should be written in a cohesive, essay-style format, not as separate bullet points or short answers. Your writing should demonstrate clarity, flow, and graduate-level depth of analysis.

Please include in your reflection:

• Discuss your perspective on the future of customer data.
• Consider trends such as first-party data, privacy regulations, AI-driven analytics, the cookieless future, transparency expectations, and consumer empowerment.
• Evaluate the ethical considerations surrounding data collection and data incentives.
• Identify potential risks, power dynamics, trade-offs, and stakeholder impacts
• Analyze Amazons approach.
• Do you believe paying customers for their data crosses an ethical line?
• If yes, explain how. If no, explain why not. Support your stance with concepts from the case, course readings, or other credible sources.