Case study about Digital Transformation at MERCK
Questions:
1- Prepare a brief summary of this case study (200 words). 1 points
2- Analyze the context for Mercks MyCHC in China using the PESTLE framework (i.e. studying
the political, economic, social, technological, legal and ecological environment). 2 points
3- Assess the competitive landscape for myCHC in China. 2 points
4- Assess Mercks resources and capabilities regarding a successful introduction of MyCHC in
China. 2 points
5- Explain how Merck has transformed its Business using Digital Disruption. 2 points
6- Discuss the opportunities and barriers for UAE hospitals to transform their daily operations
(inspired by this success story). 1 points
Requirements: | .doc file
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