The topic for this week’s discussion revolves around promotions in sports. First, please access the following promotional video advertisement found on YouTube.
After accessing the video, search for a promotional video of your own for a sports product; such as a sports team, sporting event, sport equipment, or sport apparel organization. Please check the discussion and select a video that has not been previously posted by any of your classmates. After posting your video link (also identify, e.g. the company/athlete in the video); using bullet points, provide the following:
- Describe the sport product being marketed and promoted.
- Describe what target market you believe this promotional video was made for.
- Is this video effective? If so, how?
- Perform a SWOT analysis on the overall video promotion.
- Describe suggestions for improving this promotion.
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