Project portfolio Selections/ BUSA-5610 Project & Operat…

You are permitted to use AI as a coach for this assignment, but asking AI to analyze information or to create your completed assignment is in appropriate and will be viewed as a violation of academic integrity.

Submit your Project Portfolio document with the above information along with your complete conversation with AI (including all prompts and responses) on Canvas. It would be appropriate to have three (or more) separate documents: Memo, Criteria/Project Selection grids, AI Conversation. So make sure it isnt exactly like the AI chats. You can use ChatGPT, preferably, or any other AI site.

The first link are the instructions

And the rest of the information and links are the artifacts that accompany the assignment.

Below is the Lions Lager History & Mission

Lions Lager Overview

From college roommates passion to a global adventure, Lions Lager Brewery embodies the spirit

of sustainability, mountain recreation, and cold brew. Our journey began in a humble garage,

fueled by our love for craft beer and the great outdoors. Today, our 60,000-square-foot brewery

stands as a testament to our commitment to quality, community, and ecological stewardship.

Mission

As we raise our glasses to the future, we envision more than just beerits about sharing

experiences, connecting cultures, and exploring the world. Lions Lager isnt just a brewery; its an

international destination where every sip tells a story. Join us on this wild ride, from the peaks of

Georgia to the far corners of the globe.

History

While roommates Taylor and Travis were still in a small liberal arts university 10 years ago, they

found they had a knack for creating kick-ass beer. Immediately upon graduation, they opened their

small brewery in Taylors friends mothers uncles garage and within a year had moved to a more

permanent location. 5 years later, they purchased property close to their old Alma Mater and have

been growing their business since. Today, along with their 60,000 square foot production facility,

they have an event venue that can accommodate 500 seated dinner guests and a restaurant that

seats 60. They host many activities including a zipline, pickleball court, and beach volleyball, with

regular tournaments for corn hole, tug-of-war, and even PUBG. They have a small but thriving gift

store with unique items such as solar-powered frosty mugs and baby play-mats.

Below is the Lions Lager strategic goals

Lions Lager Strategic Goals

GOAL: CUSTOMER EXPERIENCE INNOVATION

OBJECTIVE: Outstanding service and memorable customer experience.

Enhance attendance and the customer experience throughout all seasons.

Leverage distinctive local and regional products to attain international recognition.

Actively seek and respond to customer feedback.

OBJECTIVE: Gain national recognition for excellence, creativity, and quality in environmentally

sustainable production.

Become a leader in environmental stewardship by enhancing energy efficiency and committing to

sustainable practices.

Expand recreational programs to promote health of our community

Implement quality control measures that support our natural world for present and future

generations.

Develop, implement, and share best practices and state-of-the-art operations for beverage

production, maintenance, management, and delivery.

Implement on-site water treatment facilities for quality control over ingredient inventory.

Right-size product line while allowing new introductions on a regular basis.

OBJECTIVE: Inspire recognition and customer loyalty with compelling promotion and communication.

Build public relations, communications and marketing capacity.

Enhance communications and marketing tools and materials by utilizing new media to connect to

communities within and outside the facilities.

Provide comprehensive, accurate and easily accessible information about the brewery in a variety of

media, with particular focus on online information.

Broadly communicate our accomplishments (and failures) in the arena of green initiatives.

Enhance communication strategies for staff and guests by upgrading website and taking advantage

of AI opportunities.

GOAL: A DYNAMIC ORGANIZATION DEDICATED TO PROFESSIONAL EXCELLENCE

OBJECTIVE: Employ best work practices that inspire excellence and improve operations.

Employ sustainable practices to the greatest extent possible.

Create policy guidelines and outreach materials for donor and corporate support.

Finalize and approve Disaster Preparedness Plan.

Create and approve Communications and Marketing Plan

Develop and implement a comprehensive Environmental Master Plan.

Accomplish these goals while adhering to the highest ethical standards.

Develop, operate and maintain a safe, secure, and healthy physical environment for the public and

workforce.

Below is the Lions Lager SWOT

Strengths:

– Passion of owners

– Loyalty of employees

– Great relationships with local

businesses

– Event venue booked 6 months in

advance

– Gifted chef in restaurant

– Introduction of PUBG well received

Weaknesses:

– Social media has unfocused message

and no direct owner

– Bacterial spoilage of inventory

– Inconsistency of beer, specifically

carbonation

– Stock-outs of some flavors on

weekends

– No online reservation system

Opportunities:

– Distillery in area is closing

– New upscale hotel opening 5 miles

away

– New exit off of 4-lane being planned in

next 5 years

Threats:

– Temporary workers difficulty to find

– Scarcity of hops because of

environmental issues

– Regulatory compliance while shipping

across state lines

– Risk of cyber attack on employee and

customer data

– Customer preference for spirits and

canned cocktail

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