Project Deliverable 2 – The Buyer and Products

You have been randomly assigned a fictional buyer’s agent persona. To identify which persona you have been assigned, go to this weeks’ Module 3, and locate the Buyer Persona folder. You have been assigned a buyer persona based on your last name. Prepare the following as a Assignment submission. Provide the name and description (persona) of the buyer (in your own words). Include the communication style of the person and why you believe this to be true, along with other observations about the buyers personality that you believe may be important to note. Explain, specifically, the adaptive selling approaches you will use to build a strong relationship with this individual, and why you chose them. Explain any other strategies you will use to partner with your buyer. Provide a description of your companys product line/s that you will represent.