Product analysis

In reviewing the information for this week’s assignment I noticed that some descriptive information on the products was missing in the initial information. I have included this information here: Red Bull must find a way to maintain its leadership in the energy drink category. Looking for ways to grow sales, Red Bulls marketing manager has tasked you with preparing a plan to introduce a new product line of energy drinks with a coffee flavor. The first three drinks will be Cinnamon Latte, Caf Mocha, and Blonde Roast Light. In this assessment, you will submit a detailed analysis of these new products. Effective marketing begins with great products, and Red Bulls new products must meet their customers needs. A product analysis focuses on the design, packaging, product positioning, brand identity, and the other elements that are part of a companys efforts to maintain a unique set of values in the customer’s mind, maintaining market share leadership against the onslaught of competitive products.