Problem Identification and Analysis

My Initiation Brief: Problem Definition – Customers who are in search of hair salons and barbershops find it difficult to find the best local service for their needs because existing platforms only show random reviews rather than distinct, compared rankings of the available services around their area. As a result, clients consume too much time reading reviews and have a hard time choosing the right one for them with confidence.

Professor’s Comment on Brief: Very good. Are customers also sometimes suffering from going to the wrong hairdresser? Is the problem common and happens often? Add data, references.

Business plan: Making an application for finding reliable hairdresser and barbers like rate my professor website. The app would put a ranking of all the barbers and hairdressers around the area (near me) with reviews or ratings from customers sourced from google.

Problem trying to solve: less time for customers to look for different salons and easier to compare between hairdressers and stylists (Finding reliable services in a short period of time)

Industry: Service Tech Industry

TO DO

My part in the Report: Make a problem identification and opportunity analysis

• Problem Identification:

Defines one clear, meaningful, and innovation-worthy problem.

Demonstrates strong understanding of why the problem matters, its scope, and its relevance to users or industry stakeholders.

Avoids vague, overly broad, or symptom-focused framing.

• External and Internal Analysis:

Selects and applies relevant external and internal analysis frameworks appropriately (e.g., stakeholder analysis, industry or competitive analysis, and team capability analysis), based on the project context.

Demonstrates logical insight into environmental factors, constraints, risks, and strategic considerations.

Integrates internal and external perspectives to build a coherent and credible understanding of the opportunity.

External Analysis- Assess the external environment and industry dynamics

Internal Analysis- Evaluate your teams potential capabilities, including strengths and constraints relevant to the project.

FORMAT: single-spaced, any standard font, font size 11, references in APA style

REPORT RUBRIC: Demonstrate strong understanding and appropriate application of course concepts and tools relevant to the project. Analysis is clear, well-integrated, and insightful, with strong logical reasoning and synthesis across sections. Arguments are well supported by evidence and show sound judgment in concept selection and use. No meaningful weaknesses or gaps are present.