Preparing a business plan using the files that will be provi…

Table of Contents

1. Executive Summary

1.1 Objectives

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1.2 Mission

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1.3 Key to Success

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1.4 Product or Service

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1.5 The Market

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1.6 Competition

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1.7 Risks/Opportunities

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1.8 Management Team

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1.9 Capital Requirements

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1.10 Financial Snapshot

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2 Company Description

2.1 Company Ownership

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2.2 Company Locations and Facilities

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2.3 Surrounding Infrastructure

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3 Product or Service

3.1 Product or Service Description (what the business does)

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4 Market Analysis

4.1 Market Segmentation

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4.2 Market Needs and Trends

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4.3 Market Growth

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4.4 Industry Analysis and Participants (Porters 5 Forces)

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5 Competitor Analysis

5.1 Main Competitors

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5.2 Weaknesses and Strengths

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6 Strategy and Implementation

6.1 Competitive Edge

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6.2 Positioning Statement

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6.3 Marketing strategy

6.3.1 Pricing Strategy

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6.3.2 Promotion Strategy

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6.3.3 Sales Strategy

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6.3.4 Sales Forecast

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7 Design and Development Plan

7.1 Product and Service

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7.2 Organisation

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7.3 Market

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8 Management and Organisational Structure

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9 Risk Analysis

9.1 Strategic Risk

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9.2 Operational Risk

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9.3 Financial Risk

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9.4 Compliance Risk

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10 Financial Components

10.1 Startup Costs

10.1.1 Start-up Expenses

Start-up Expenses
Fixed Costs
	Legal and Permits	0
	Stationery and Supplies	0
	Insurance	0
	Rent	0
	Office Equipment	0
	Website Development	0
	Print Advertisements	0
	Brochures	0
	Total Fixed Costs	0
Average Monthly Costs
	Rent	0
	Utilities	0
	Salaries / Wages	0
	Total Average Monthly Costs	0
	x Number of Months:	0
	Total Monthly Costs	0
Total Startup Expenses		0

10.1.2 Start-up Assets

Start-up Assets
Owner Funding
	Owner 1 Cash	0
	Owner 2 Cash	0
	Other	0
	Total Owner Funding	0
Loans
	Bank Loan 1	0
	Bank Loan 2	0
	Other	0
	Total Loans	0
Other
	Grant 1	0
	Grant 2	0
	Other	0
	Total Other Funding	0
Total Start-up Assets		0

10.2 Income Statement

Income Statement	Year 1	Year 2	Year 3	Year 4	Year 5
Sales	0	0	0	0	0
Variable Costs:
Direct Labor	0	0	0	0	0
Direct Material	0	0	0	0	0
Inventory Carry	0	0	0	0	0
Total Variable	0	0	0	0	0
Contribution Margin [$]	0	0	0	0	0
Contribution Margin [%]	0.0%	0.0%	0.0%	0.0%	0.0%
Period Costs:
Depreciation	0	0	0	0	0
Promotion	0	0	0	0	0
Sales	0	0	0	0	0
Admin	0	0	0	0	0
Total Period	0	0	0	0	0
Net Margin [$]	0	0	0	0	0
Net Margin [%]	0.0%	0.0%	0.0%	0.0%	0.0%

11 Action Plan

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Appendix A: References

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