Record an Elevator Pitch – or Research Spiel – related to. your final project literature review. Your presentation should be a 3-5 minute multi-media presentation addressing these items:
- What is the topic of your research?
- What is the problem, issue, or question that you are asking and addressing in your research?
- Why is that problem interesting and important? (i.e. So what?)
- How does your work connect with a broader disciplinary conversation about this topic/problem in your field, and what does it add to that conversation?
Due on Module 6 due date, before 11:59 p.m. Central. I recommend you review this r
3-5 minutes – Give the highlights as if you were riding the elevator in an office building and a colleague stepped on and asked about your final project before graduation.
Worth 40 points. Points deducted for under or over time limit. 8 slide max. Do not say that there was too much information to fit into 3-5 minutes. Edit and practice to fit the time constraints. You can use your choice of software to record your presentation. I recommend screencast-o-matic or Canva. Your computer might also have a built in video recording program. Transcripts are required – embedded or uploaded. I also recommend uploading to YouTube or Google Drive and submitting a link to Canvas in case the file is too large. Be sure your file is set to public or anyone with a link can view.
THIS IS MY TOPIC BELOW ; AND WHAT I SAID ABOUT THE TOPIC!!!!! ALSO I HAVE ATTACHED THE ANNOTATED BIBLIOGRAPHY I DID FOR THE TOPIC
Literature Review Topic: Digital Media and Communication in Higher Education
The communication related topic I am interested in addressing in my literature review is the role of digital media in shaping communication practices, identity construction, and engagement within higher education. Digital media including social media platforms, learning management systems, online forums, and institutional communication channels has transformed how individuals create, share, and interpret messages. Unlike traditional media, digital media is interactive, participatory, and networked, allowing users to simultaneously act as content producers and consumers.
This issue is significant in communication because digital media alters the fundamental processes of meaning-making. Communication is not only the transmission of information but the production and exchange of meaning within cultural contexts (Fiske, 2010). Digital platforms amplify this process by enabling rapid dissemination, public dialogue, and algorithm-driven visibility. In higher education, digital media influences how students form identities, build community, engage in academic discourse, and interpret institutional messages. It also affects organizational culture, as universities must adapt communication strategies to remain transparent, inclusive, and responsive (Schein, 2010). Furthermore, digital media can both reinforce and challenge power structures, making it a critical area for communication scholarship.
The theoretical framework for this project will integrate several communication theories and models. Uses and Gratifications Theory will help explain why individuals actively engage with digital media to meet informational, social, or identity-related needs. Media Ecology Theory will provide insight into how digital environments reshape human interaction and perception. Social Identity Theory will support analysis of how individuals construct and negotiate identity in digital spaces. Additionally, Organizational Communication Theory will be applied to examine how institutions use digital media to manage reputation, engagement, and culture. Methodologically, qualitative approaches such as discourse analysis or content analysis may be used to examine digital communication patterns.
By examining digital media through theoretical and organizational lenses, this literature review will contribute to understanding how digital communication environments shape meaning, identity, and institutional dynamics in contemporary society.
References
Fiske, J. (2010). Introduction to communication studies (3rd ed.). Routledge.
Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and gratifications research. Public Opinion Quarterly, 37(4), 509523.
McLuhan, M. (1964). Understanding media: The extensions of man. McGraw-Hill.
Schein, E. H. (2010). Organizational culture and leadership (4th ed.). Jossey-Bass.
Requirements: 8 PowerPoint slides with transcript of the wording
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