power point presentation – Benchmark Assignment: Brand Marke…

The purpose of this final project assignment is to demonstrate your ability to apply key marketing strategy concepts using your selected brand. (Walmart)

Throughout this course, you have explored aspects of your brand’s operations and strategy. This final assignment asks you to revise and synthesize your previous work into a professional, research-based presentation. Your analysis should be concise, well-organized, and supported by examples.

Note: The sections of your submission that cover previously submitted information must show evidence of improvement by applying instructor feedback or enhancing the information as appropriate.

Note that the final two elements of your presentation are new topics (i.e., “Global Strategy and Ethics” and “Growth Opportunities”) that will require additional research and are not from previously studied content.

Prepare a 10- to 12-slide presentation with detailed speaker notes that summarize your analysis of your chosen brand. Then, screen record your presentation using any tool you prefer (PowerPoint, Google Slides, Canva, etc.). Submit both your final Loom video recording and your final slide deck. The presentation should be 710 minutes long and clearly showcase your understanding of strategic marketing concepts.

Presentation Structure

• Introduction: Begin your presentation with a title slide that includes your name, course information, the brand you selected, and a publicly accessible link to your presentation.
• Industry Overview: Provide an industry overview relevant to your brand. Summarize the industry’s major trends, key competitors, and growth forecasts. Support your summary with relevant insights from trade publications or other credible sources.
• Company Overview: Summarize the company’s mission, core product or service offerings, customer base, and market position. Highlight any recent strategic moves or business developments.
• Segmentation and Target Market: Using secondary data for support, identify the market segments your brand targets and describe the target market, including demographic and psychographic characteristics. Explain what specific problem your brand solves for this group of consumers and how the brand addresses their needs.
• Positioning: Explain how the brand differentiates itself in the market. Discuss what makes the brand hard to imitate and what space it occupies in the minds of its consumers. Your goal is to articulate the brand’s positioning strategy clearly and convincingly.
• Product Strategy: Identify three to five major product lines offered by the brand. Describe the product mix in terms of width, depth, and consistency. Then, explain the brand’s unique selling proposition (USP) and what gives it a competitive edge. Apply the concept of a service blueprint to describe the customer experience, addressing physical evidence, customer actions, visible (frontstage) employee actions, invisible (backstage) actions, and supporting processes.
• Brand Management: Summarize the elements that contribute to the brand’s equity. Describe the brand’s image (customer perception), identity (intended image), awareness (recognition and recall), and loyalty (customer commitment). Discuss how these elements strengthen or weaken the brand.
• Place (Distribution Strategy): Describe how the brand gets its product or service to consumers. Identify distribution strategy and marketing channel strategy. Explain how the brand utilizes retail, ecommerce, or partnerships to create a seamless distribution experience.
• Price Strategy: Discuss the brand’s pricing objectives and the strategies it uses to meet them. Provide clear examples to illustrate how these strategies are applied.
• Integrated Marketing Communications (IMC): Evaluate how the brand communicates with its audience using the promotion mix. Identify which elements are employed. Discuss the types of appeals and how they address the consumer needs you previously identified. Describe the brand’s digital marketing strategy and identify two specific target audiences the messaging is designed to reach.
• Global Strategy and Ethics: Assess the brand’s global presence by identifying its operational presence in various regions and evaluating the strength of its presence in each region. Analyze how the brand competes in free-market economies through pricing, localization, and supply chain strategies. Evaluate the brand’s current ethical practices related to marketing, labor, sourcing, or sustainability, and identify any areas for improvement.
• Strategic Recommendations and Growth Opportunities: Based on your analysis above, propose two strategic recommendations that could help your brand. Be specific and explain how each recommendation aligns with your findings.
• Christian Worldview: Review the “Statement on the Integration of Faith and Work,” located in the Topic 8 Resources. Explain whether the selected company acts according to Christian worldview principles and include specific support to justify your observations. Include at least one direct reference to an applicable Bible reference or passage.

General Requirements

Use at least eight to ten academic or industry-credible sources in your references list. Note that for this final submission, these resources need to be from different URL locations.

While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

Benchmark Information

This benchmark assignment assesses the following programmatic competencies:

BS Applied Entrepreneurship, BS Applied Management, BS Applied Marketing and Advertising 1.1; BS Business Information Systems 3.4; BS Business Analytics, BS Business Management, BS Marketing and Advertising, BS Sports Management 3.5; BS Accounting, BS Business Administration, BS Entrepreneurial Studies, BS Finance, BS Finance and Economics, BS Hospitality Management, BS Supply Chain and Logistics Management 3.7; BS Business Secondary Ed 6.2

Determine how organizations formulate marketing strategies and tactics using market and consumer data.