power point presentation

this is the part b to the project that we recently did..

Project Part B — Narrated PowerPoint Presentation Submission

Due Mar 5 by 11:59pm Points 15 Submitting a file upload Available until Mar 5 at 11:59pm

ATTN: This assignment is due on Friday March 5, 2026.

This is the Last and most important part of your Marketing Plan. Use a PowerPoint for this Part with built-in voice over slides.

Cover Sheet — Use AI to generate a cover that shows the project company’s offering and the Logo of the business or at least the name of the company.

Brief overview of the focus of your Marketing Campaign

Brief introduction of the company.

Marketing Research Efforts

Choose one product/product line you would like to focus

Justify your choice after you reviewed at least 30 reviews/feedback collected from any social media platforms.

Review all the textual information you collected and present your conclusion of the overall sentiments from the consumers toward the product/feedback you chose.

Sentiment Analysis is required using AI – Tools. Word-Cloud generated via AI tools is required!

Design the Promotion Mix (Ch. 13)

Follow figure 13.8 to develop your own advertising/marketing messages

at least one message for each media outlet of your choice, as specified in Part B.

Communication Tools

Promotional Materials (need to be “Originally Created”)

Communication channels to be used (refer to Figure 13.10)

AI tools are required to generate Marketing Materials. Include the AI generated contents.

Media Schedule (Refer to the Figure 13.11 and tailor it to a 7-day campaign timeline, indicating when to launch on each layer of your promotion mix.

Be specific.

Evaluate the Effectiveness of the Communication Program (Ch. 13)

how to measure the effectiveness of your proposed promotion mix

for each activity

Marketing Budget Plan

Small company $200 – 500 for 1 week marketing campaign.

Big company $500 – 2,000 for 1 week marketing campaign.

Conclusion/Summary of your promotional plan

Submit your data file along with your PowerPoint.

AI Tools must be used to generate visual marketing materials however, using AI tools to generate your slide content, such as promotion timeline, etc. is not allowed in this assignment. Always be specific in your proposed marketing strategies/promotional activities, details are necessary.

here is the book again

Marketing: Real People, Real Choices, 12e

Michael Solomon, Greg Marshall, Elnora Stuart, Jane Burkhalter, Brad Carlson