Political Ads Strategies Analyst (2024 Taiwanese Presidentia…

Political Ads Strategies Analyst

Your role would be to answer the question:

What kinds of strategies were used in political advertising during this election? How were these ad strategies similar or different from the political ads in the US?

Analyze the advertising strategies used by the candidates and parties in the chosen country, Use data from website, and to search through the political ads in your assigned country. BE SURE TO ONLY SEARCH FOR ADS POSTED BEFORE THE ELECTION DATE. Compare these strategies to those commonly used in US political campaigns during 2024 Presidential elections. You will prepare a report with the following three sections:

1. Section 1: Political ads description:
2. In a table, list 6 advertisements per key political party/candidate in the election (up to 3 candidates/parties). These ads can be randomly selected. Describe the content in each ad. Use the data reported by the websites linked above to summarize advertising details like the amount of money spent on these ads, the platforms on which they were advertised (like Facebook, YouTube, Google Search, etc.), the number of times these ads were seen, and the target demographics for these ads.
3. Section 2: Key advertising strategies in the election:
4. In a separate table, list the same advertisements as in Section 1, and for each ad analyze the ad strategies being used. Based on this analysis, for each key political candidate or party in the election, summarize what kind of strategy was used by them to persuade voters. Apply the ad strategies discussed in lectures and readings!
5. Section 3: Comparison with the US:
6. In the same way as you did in Section 2, list and describe at least 3 ads by Democrats and 3 ads by Republicans during the 2024 Presidential election, and the ad strategies used by them.
7. Draw a comparison between the ad strategies used in the US with those used in your assigned country. Based on your analysis, to what extent do you think these ads influenced election results in both countries? Compare, and explain. If election results are not announced in your assigned country, speculate about the effect of those ads. Draw and substantiate with evidence at least two similarities and at least two differences.