Performance Max campaign strategy and AI in marketing

For this assignment, you are tasked with creating a comprehensive Performance Max campaign strategy for a brand. Your goal is to pull together campaign assets such as headlines, images, videos, and ad copy while discussing how each selection works synergistically to drive impact for the brand. Download and fill out the Performance Max AI Campaign Strategy spreadsheet Download Performance Max AI Campaign Strategy spreadsheet. (Note that to access Adobe StockLinks to an external site. for free, you must log in using a Google account and your UF email address.) You should explain how AI-powered tools like Performance Max enable data-driven decisions, optimizing reach and performance across various channels. Be sure to describe how AI technology is transforming performance advertising strategies and how integrating AI-generated insights can improve campaign outcomes. This assignment aligns with the following learning objectives for this module: Describe how AI is transforming performance advertising strategies. Utilize tools like Performance Max to create data-driven campaigns. Integrate AI insights into campaign optimization processes. Your document should be between 200 and 500 words. Make sure that you use proper grammar, word choice, syntax (arrangement of words to create well-formed sentences), and writing mechanics (capitalization, punctuation, and spelling). Submit your work as an Excel (XLS/XLSX) or PDF file.