Passion Project Proposal

cover all concept areas and the product of focus here is Apple AirPods This proposal should include a clear identification of the product for this project. It should also include a well-defined target market and a rationale as to why this target market is appropriate for this product. It is recommended that the product be one that the students are passionate about. You will need to seek out information on consumer behaviour and other information on your target market. Briefly, but specifically, identify your target market (you will provide much more detail on it in the written project). You will also consider the defined market based on the typical characteristics of consumer behaviour (learning, actions, preferences, etc.) that this target group exhibits. You are to use sources such as (for example) Harvard Business Review, Services Marketing Journal, Psychology Today, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, etc. Study the main nine Concept Areas below (more information on page 4). Each member of the group must choose THREE different concept areas to analyze. In this proposal, the group needs to explain how your project will address each one of the chosen concepts in such a manner that the professor can assess and grade your work and comprehension in each area. This means a group of 2 would choose 6 of the 9. Concept Areas Personality Perception Motivation Involvement Values Self Concepts Attitudes Decision-making process Group Influences Each concept area requires at least a one-paragraph summary explaining which parts of that concept will be investigated and included in your project. It should also provide the source(s) you found that will aid you in doing this work and the APA reference. Following in blue font is an imaginary example of a summary for a concept area and the appropriate referencing: