Part 4: Competing in the Market

Task List

ONLY COMPLETE STEPS 3 & 4 !!

1. Review the following documents to complete your assignment:

• document – includes the assignment instructions, examples, and deliverables for this part.

1. Read the assignment rubric below.

I have placed a copy of the submission made by a previous group about CVS

(Please read attachment as an example of an excellent response to this week deliverables:

1. Module 4 Project 4 Deliverables:Summarize your findings in a Word document and then provide clear, actionable recommendations.
2. Based on all prior analysis, create 35 actionable recommendations for how your chosen company should compete.

• Pricing strategy
• Differentiation or innovation focus
• Partnership or strategic behavior
• Risk mitigation / entry barriers
• Performance metrics

1. Current position: Given the market structure, rivalry, and positioning, where does your firm stand (leader, challenger, niche, vulnerable)?
2. Recommended strategy (35 key moves):

• Pricing approach (premium, competitiveness, penetration, versioning, bundles, etc.)
• Differentiation focus (quality, innovation, service, ESG, speed, etc.)
• Strategic behavior (cooperative behavior where allowed, capacity decisions, advertising, loyalty programs, partnerships)

1. Economic justification:

• Tie each recommendation to concepts:
• Market structure,
• Strategic interaction (from your game),
• Barriers to entry,
• Your demand and cost analysis from earlier parts.

1. Company success criteria:

• State 23 measurable indicators (e.g., market share, margin improvement, utilization, retention).